4 SaaS Startups in the Social Media Marketing Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Social Media Marketing industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 4 VC funded SaaS startups in the Social Media Marketing industry.

Cloud Campaign

The simplest approach for agencies to handle several brands on social media at once is using Cloud Campaign. The software is ideal for marketing companies who are serious about outcomes because to its simple scheduling, in-depth analytics, 1-click client reports, team workspaces, and many other features. The business is headquartered in San Francisco, California, and was established in 2017.

Company details:
Founders:
Ross Gray, Ryan Born
Founded:
2017
Based in:
Boulder, Colorado, United States
Industries:
Advertising, B2B, Marketing, SaaS, Social Media Marketing, Software
Latest funding:
$5,000,000
Series A
21 May 2021
Total funding:
$6,695,000
Investors
Oregon Venture Fund, Boomtown Accelerators, Right Side Capital Management, Service Provider Capital, Active Capital

CreatorIQ

The most dependable software, CreatorIQ, unifies and drives sophisticated influencer marketing for the most creative businesses in the world. Our intelligence cloud allows workflow optimization, brand safety, and meaningful measurement while enabling data science-enabled creator discovery. Among the companies who use CreatorIQ's technology to improve their influencer marketing networks are ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.

Company details:
Founders:
Igor Vaks
Founded:
2014
Based in:
Culver City, California, United States
Website:
CreatorIQ
Industries:
Advertising Platforms, Brand Marketing, Enterprise Software, SaaS, Social Media Marketing
Latest funding:
$40,000,000
Series D
14 September 2021
Total funding:
$80,800,000
Investors
Unilever Ventures, Kayne Partners, Cobalt Capital, TVC Capital, Silver Lake Waterman

LOKE

We provide brick and mortar stores with complete sales transparency, from the first moment of customer interaction to the point of purchase, using simple solutions that boost revenue, boost customer engagement, and boost employee productivity. With the help of a smartphone app with the brand of the merchant, a web site for the merchant, point-of-sale connections, and a secure infrastructure for transaction processing, our offering unifies mobile payments, order ahead, and loyalty. The platform enables any retailer to emulate the achievements of initiatives such as the Starbucks mobile payment app, utilizing the power and reach of mobile to expand their business, but at a fraction of the price and without the need for years of testing and iteration.

Company details:
Founders:
Matthew Khoury, Nicholas Birrell, Tom Booth
Founded:
2012
Based in:
Melbourne, Victoria, Australia
Website:
LOKE
Industries:
Loyalty Programs, Mobile Payments, SaaS, Social Media Marketing
Latest funding:
$3,926,728
Series A
14 April 2021
Total funding:
$4,763,517
Investors
Guinness Ventures, Nightingale Partners

Revinate

Revinate empowers hoteliers to connect directly with guests at every touchpoint to deliver delightful experiences and drive direct revenue. Our data platform and guest communication solutions put hoteliers in control of every step of their guests’ journeys — initial research, booking, check-in, throughout the stay, and even after check-out. We do this all using the communication channels that the guests prefer, whether it’s voice, text, email, or web chat. We have 4 international offices, located in California, Oregon, Amsterdam, and Singapore.

Company details:
Founders:
Jay Ashton, Marc Heyneker, Sean Trigony
Founded:
2009
Based in:
San Francisco, California, United States
Website:
Revinate
Industries:
Enterprise Software, Hospitality, SaaS, Social Media, Social Media Marketing
Latest funding:
$39,200,000
Series E
6 August 2021
Total funding:
$105,730,000
Investors
Industry Ventures, Tao Capital Partners, Sozo Ventures, Northgate Capital, Benchmark

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