27 SaaS Startups in the Sales Automation Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Sales Automation industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 27 VC funded SaaS startups in the Sales Automation industry.

Cheetrack

Including AI in your sales process will enable quicker and automated closing. Visit our YouTube channel at PNacP44M-WQ.

Company details:
Founders:
Cristián Torres, Felipe Vergara, Javier Torres Cortes
Founded:
2020
Based in:
Santiago, Region Metropolitana, Chile
Website:
Cheetrack
Industries:
Analytics, Artificial Intelligence, Machine Learning, Predictive Analytics, SaaS, Sales, Sales Automation, Software
Latest funding:
$500,000
Seed
1 December 2021
Total funding:
$850,000
Investors
devlabs

Fullcast.io

A software firm called Fullcast.io turns sales operations into growth operations by offering sales-ops-as-a-service, which combines the ideal combination of people, process, and cloud platforms to speed up the growth of sales organizations. In order to focus resource allocation at the correct moment and based on the proper data to meet sales targets, the organization works with sales teams. By finding the optimum balance between sales performance and process efficiency, its integrated services and platform positions sales leaders for success. Fullcast.io works with developing businesses to support sales executives in exceeding sales targets. The company has experience establishing and managing sales operations teams at Salesforce.com, DocuSign, and Microsoft.

Company details:
Founders:
Bala Balabaskaran, Dharmesh Singh
Founded:
2016
Based in:
Redmond, Washington, United States
Website:
Fullcast.io
Industries:
Operating Systems, SaaS, Sales, Sales Automation, Software
Latest funding:
$4,000,000
Series A
4 October 2021
Total funding:
$9,534,500
Investors
Cowboy Ventures, Right Side Capital Management, Harrison Metal, EPIC Ventures, Fika Ventures

Hatch

Small and medium-sized organizations may utilize the potential of two-way SMS texting with the aid of Hatch, an SMS Texting Platform. Additionally, it enables sales teams to quickly and easily communicate with their clients. The technology integrates phone, email, and two-way text in a single collaborative workplace to raise 5-star ratings, accelerate sales cycles, and increase closure rates.

Company details:
Founders:
Christopher Bache, William Violante
Founded:
2016
Based in:
Richmond, Virginia, United States
Website:
Hatch
Industries:
Marketing Automation, SaaS, Sales, Sales Automation, Software
Latest funding:
$11,004,836
Series A
14 July 2021
Total funding:
$13,654,836
Investors
Y Combinator, NextView Ventures, Ludlow Ventures, Dragon Capital

Hub

Hub was created primarily to assist leadership and individual contributors in presales in managing their daily tasks in order to close more deals. Hub is the presales source of record that connects with well-known productivity and customer relationship management (CRM) tools. The following business outcomes are supported by the Hub presales productivity platform: Make sure the correct people are working on the right things and that every presale performs like your best presale professional. "Speak out for the characteristics of a product that will generate the correct kind of income" Automate CRM data input for actions related to pre-sales. "Improve teamwork on the most important presales possibilities" "Use a single presales workstation for tasks that require attention" Hub is a presales productivity tool that helps individual contributors with technical research, presentation, and demonstration as well as solution definition, service scoping, and assessment (POC/POV) management. Pre-sales management may also benefit from the increased research, insights, and understanding that Hub offers. They can also provide their own presales forecast view on sales, make data-driven investments, and take corrective action based on leading indications. Visit www.hub.inc for more information on Hub.

Company details:
Founders:
Freddy Jose Mangum, Karl Gainey
Founded:
2020
Based in:
San Francisco, California, United States
Website:
Hub
Industries:
Collaboration, CRM, Enterprise Software, Information Technology, Productivity Tools, SaaS, Sales, Sales Automation, Software
Latest funding:
$1,600,000
Seed
31 December 2021
Total funding:
$4,100,000
Investors
Tom Noonan, Kyle Porter, Greg McAdoo, Taylor Glover, William Lin

Hypersonix

By offering a system of useful intelligence and suggestions, Hypersonix is made to assist direct-to-consumer enterprises in generating lucrative revenue development. In order to maximize financial performance with projections that offer prescriptive recommendations, Hypersonix continuously monitors numerous commerce systems and data signals. Since all of the insights, actions, testing, and performance measurement are included in the offering, accuracy and turnaround time are guaranteed. It is a simple add-on for e-commerce platforms.

Company details:
Founders:
Gina Becchetti, Prem Kiran, Rama Rao
Founded:
2018
Based in:
San Jose, California, United States
Website:
Hypersonix
Industries:
Artificial Intelligence, B2B, E-Commerce, Machine Learning, SaaS, Sales Automation
Latest funding:
$35,000,000
Series B
1 July 2021
Total funding:
$50,100,000
Investors
Intel Capital, Firebolt Ventures, B Capital Group, Gokul Rajaram, Bossanova Investimentos

LeadIQ

By offering the quickest method to collect leads, find emails and contact information, and supplement data with corporate information and social profiles, LeadIQ is revolutionizing the sales prospecting scene. LeadIQ interacts with many different data sources and identifies the most thorough information to add to profiles so sales teams can prequalify leads and concentrate on the ones who are truly important. Spending less time on unqualified leads frees up more time to close sales and boost profits.

Company details:
Founders:
Angelo Huang, Mei Siauw
Founded:
2015
Based in:
San Francisco, California, United States
Website:
LeadIQ
Industries:
CRM, Lead Management, SaaS, Sales, Sales Automation
Latest funding:
$30,000,000
Series B
1 October 2021
Total funding:
$40,000,000
Investors
Alumni Ventures, Alchemist Accelerator, Draper Associates, LAUNCH, Strong Ventures

MindTickle

In order to fill the knowledge and skill gaps seen in customer-facing teams, MindTickle provides a sales preparedness solution. The award-winning platform from MindTickle is used by sales teams from a variety of sectors to educate, coach, and coordinate their teams so that representatives and managers are more productive. MindTickle speeds up time to productivity, assures consistent execution, and aids in improving sales success by combining on-demand online training, bite-sized smartphone updates, gamification, coaching, and role-play. Businesses who use MindTickle for sales enablement to evaluate and certify each rep's preparedness report longer sales cycles, larger deal sizes, and greater win rates. A multinational, privately held firm, MindTickle has its corporate offices in Pune, India, and San Francisco, California. Accel, Canaan, NEA, NewView Capital, Norwest Venture Partners, and Softbank are a few of the investors.

Company details:
Founders:
Deepak Diwakar, Krishna Depura, Mohit Garg, Nishant Mungali
Founded:
2011
Based in:
San Francisco, California, United States
Website:
MindTickle
Industries:
Enterprise Software, SaaS, Sales Automation, Training
Latest funding:
$100,000,000
Series E
5 August 2021
Total funding:
$281,300,000
Investors
Norwest Venture Partners, Accel, SoftBank Vision Fund, Qualcomm Ventures, New Enterprise Associates

Momentum

For revenue teams, Momentum provides a platform for workflow automation. By enabling your team to operate in a Slack-first environment, it reduces context switching between all of your sales tools and replaces manual effort with automation.

Company details:
Founders:
Ashley Wilson, Moiz Virani, Santiago Suarez Ordoñez
Founded:
2020
Based in:
San Francisco, California, United States
Website:
Momentum
Industries:
Apps, B2B, Information Services, Information Technology, SaaS, Sales, Sales Automation, Software
Latest funding:
$5,000,000
Seed
10 November 2021
Total funding:
$5,000,000
Investors
Inovia Capital, South Park Commons, Basis Set Ventures, Leadout Capital, Ron Pragides

Nektar.ai

Modern B2B Sales are being reimagined by Nektar.ai! We think that rather than the other way around, tools should serve humans. We are currently developing a multichannel GTM data platform that is a first of its kind. It will break down the digital Go To Market silos that are present in today's digital world and serve as your company's system of growth, encouraging your sales staff to close more transactions more quickly.

Company details:
Founders:
Abhijeet Vijayvergiya, Aravind Ravi-Sulekha
Founded:
2020
Based in:
Singapore, Central Region, Singapore
Website:
Nektar.ai
Industries:
Artificial Intelligence, B2B, CRM, Information Technology, Machine Learning, Productivity Tools, SaaS, Sales, Sales Automation, Software
Latest funding:
$8,100,000
Seed
2 August 2021
Total funding:
$10,250,000
Investors
Nexus Venture Partners, Better Capital, Insignia Ventures Partners, 3one4 Capital, Ritesh Agarwal

NeoDove Telecalling CRM

NeoDove is a sales interaction and telemarketing CRM for telemarketers. It streamlines the sales process and helps telemarketers work more productively. Users may utilize it without having to deal with the intricacy of a CRM. 360-degree lead management, multi-channel client interaction, and team monitoring are a few of its standout features. NeoDove, which has capabilities like progressive and automatic dialing, plays a significant role in improving the team's effectiveness in communication. Create a calling list and NeoDove will call the next number automatically, saving you the time and effort of having to dial a new number each time a call ends.

Company details:
Founders:
Ankit Kumar Agrawal, Arpit Khandelwal
Founded:
2020
Based in:
Jaipur, Rajasthan, India
Industries:
SaaS, Sales Automation, Software
Latest funding:
$1,500,000
Seed
19 March 2021
Total funding:
$1,500,000
Investors
India Quotient, Ankit Garg, Sumit Agarwal

Ontopical

In North America, 1.7 million RFPs with a total contract value of $750 billion are released annually by 95,000 local governments. For access to this job, the businesses that rely on it spend $56 billion USD annually on sales and marketing. They employ Ontopical, a prominent provider of marketing intelligence, to their benefit. Every week, our program scans and analyzes hundreds of municipal meeting agendas, minutes, and videos, giving customers the opportunity to forge important connections before suggestions are widely requested. Derrick Koenig, the CEO of the prior business, increased revenue to $5M and successfully exited. three months hence. Our next-generation machine learning system can automatically identify early signals of impending business possibilities for your company in 2022, allowing you to go in front of RFPs. We now monitor more than 15,000 towns.

Company details:
Founders:
Christiaan Fulton, Derrick Koenig
Founded:
2017
Based in:
Calgary, Alberta, Canada
Website:
Ontopical
Industries:
Enterprise Software, GovTech, Machine Learning, Procurement, SaaS, Sales, Sales Automation, Software
Latest funding:
$1,858,229
Seed
14 May 2021
Total funding:
$2,443,229
Investors
Berkeley SkyDeck Fund, GreenSky Capital

Openprise

A data orchestration platform called Openprise automates the manual tasks that sales and marketing automation software normally does. Data-driven marketing and sales teams may streamline their martech stack with Openprise by using a single platform to automate a large number of business operations, including list loading, data cleansing and enrichment, account rating, and many more. Since Openprise was created specifically for CRM, it contains all the best practices, business logic, and data that organizations require to organize their data, concentrate on the proper goals, and scale up their operations to increase revenue more quickly.

Company details:
Founders:
Ed King, Mario Lim
Founded:
2013
Based in:
San Mateo, California, United States
Website:
Openprise
Industries:
Big Data, CRM, Data Integration, Marketing Automation, SaaS, Sales Automation
Latest funding:
$16,000,000
Series A
20 October 2021
Total funding:
$33,272,502
Investors
Alumni Ventures, Bloomberg Beta, Foothill Ventures, Citta Capital, SIG China (SIG Asia Investments)

Pipefy

Pipefy is the no-code workflow management software that increases team productivity, centralizes data, and standardizes processes for teams like Finance, HR, Customer Service, and more so those requesting services, those processing the requests, and those managing the operation are more efficient. Through automated workflows and a no/low-code platform, Pipefy enhances speed, increases visibility, and delivers higher quality outcomes with ready-to-use, customizable workflows. Digitally transform the team in a matter of hours, not weeks or months. The company is headquartered in San Francisco, California.

Company details:
Founders:
Alessio Alionco, Kelvin Stinghen, Leandro Johann, Magnus Arantes
Founded:
2013
Based in:
San Francisco, California, United States
Website:
Pipefy
Industries:
Information Technology, Marketing Automation, SaaS, Sales Automation, Software
Latest funding:
$75,000,000
Series C
26 October 2021
Total funding:
$122,737,500
Investors
500 Global, Insight Partners, Trinity Ventures, Asymmetry Ventures, Long Journey Ventures

Proton.ai

Proton.ai is an AI-powered sales platform for distributors to gain millions of revenue and reclaim market share. Their platform is built by distributors, for distributors, with cutting-edge tech that would stand out in any industry.

Company details:
Founders:
Benjamin Cohen
Founded:
2018
Based in:
Allston, Massachusetts, United States
Website:
Proton.ai
Industries:
Artificial Intelligence, CRM, SaaS, Sales Automation
Latest funding:
$20,000,000
Series A
18 January 2022
Total funding:
$20,000,000
Investors
Felicis Ventures, Battery Ventures, J Ventures, Abstract Ventures, MSC Industrial Direct

QuotaPath

QuotaPath develops a sales commission tracking platform to simplify the process of maximizing quota attainment. Additionally, its platform provides compensation calculation and tracking, forecasting of attainments and earnings, offers a digital quota board to align quotas, and facilitates a digital organizational chart to track role and team changes over time, measure KPIs, and benchmark oneself against teammates. Founded in 2018, the company is headquartered in Philadelphia, Pennsylvania.

Company details:
Founders:
AJ Bruno, Cole Evetts, Eric Heydenberk
Founded:
2018
Based in:
Philadelphia, Pennsylvania, United States
Website:
QuotaPath
Industries:
Developer Tools, SaaS, Sales Automation, Software
Latest funding:
$41,000,000
Series B
26 April 2022
Total funding:
$70,800,000
Investors
Insight Partners, Tribe Capital, ATX Venture Partners, Stage 2 Capital, HubSpot Ventures

QuoteMachine

QuoteMachine is a software to help local retailers turn any in-store conversation into an online sale. When a customer leaves the store without buying, the sales associate sends them a personalized microsite that contains the list of the products they talked about. When the customer is ready, they can then order directly from the microsite. Our microsite converts at 70%.

Company details:
Founders:
JD Rocheteau, Jonathan Muschalle
Founded:
2018
Based in:
Montreal, Quebec, Canada
Website:
QuoteMachine
Industries:
E-Commerce, Retail Technology, SaaS, Sales Automation, Software
Latest funding:
$794,149
Seed
29 March 2021
Total funding:
$794,150
Investors
Real Ventures, Telegraph Hill Capital, FounderFuel, Maple Leaf Angels

Ramani

Ramani is an application for salespeople to track their inventory, register their customers and record their sales transactions.

Company details:
Founders:
Calvin Usiri, Iain Usiri, Kibet Martin
Founded:
2020
Based in:
Dar Es Salaam, Dar es Salaam, Tanzania
Website:
Ramani
Industries:
SaaS, Sales Automation, Software
Latest funding:
$32,000,000
Series A
23 November 2022
Total funding:
$32,150,000
Investors
Y Combinator, Flexcap, Raba, Musha Ventures, Tess Ventures

Ramper

Ramper is digital marketing & sales platform that helps B2B companies to growth trough generating more leads and selling better. Ramper technology empower users and help the companies to establish a digital and integrated culture in their marketing and sales areas. Ramper's stack includes solutions like CRM, marketing automation, prospecting automation and lead engagement.

Company details:
Founders:
Henrique Machado, Ricardo Corrêa
Founded:
2016
Based in:
São Paulo, Sao Paulo, Brazil
Website:
Ramper
Industries:
Lead Generation, Marketing Automation, SaaS, Sales Automation, Software
Latest funding:
$1,395,283
Seed
12 April 2021
Total funding:
$1,700,842
Investors
DOMO Invest, Smart Money Ventures

Reachdesk

Reachdesk enables B2B companies to deliver the moments that matter at scale through data-driven direct mail and gifting. Through Reachdesk companies can deliver gifts and direct mail that build deeper connections with customers, prospects and employees at the click of a button. Our integrations to your tech stack power a clear and quantifiable ROI; the direct channel is no longer a guessing game.

Company details:
Founders:
Alex Olley, Alex Santos, Jay Radia, Meelan Radia
Founded:
2018
Based in:
New York, New York, United States
Website:
Reachdesk
Industries:
B2B, Marketing Automation, SaaS, Sales Automation, Software
Latest funding:
$43,000,000
Series B
30 September 2021
Total funding:
$49,000,000
Investors
Highland Europe, Five Elms Capital, Concept Ventures, HubSpot Ventures, Highland Capital Partners

Salesken

A conversational intelligence tool called Salesken aids sales teams in improving client engagement. By identifying holes in their sales conversations and filling them with real-time prompts to the sales agents, Salesken increases income per representative. It aids in the performance improvement and acquisition cost reduction of sales teams. The biggest businesses in software, finance, and education are among Salesken's clients. They utilize Salesken to evaluate each sales call and provide their agents with talking points in real-time.

Company details:
Founders:
Sreeraman Vaidyanathan, Surga Thilakan
Founded:
2018
Based in:
Bangalore, Karnataka, India
Website:
Salesken
Industries:
Artificial Intelligence, Machine Learning, Productivity Tools, SaaS, Sales Automation, Software
Latest funding:
$22,000,000
Series B
22 November 2021
Total funding:
$30,000,000
Investors
The Fund, Unitus Ventures, Sequoia Capital India, Two Culture Capital, Evolution VC Partners

Salesloft

Thousands of the world's top selling teams use Salesloft to increase sales. Salesloft's Modern Revenue WorkspaceTM is the only location where sellers can do all of their digital selling responsibilities, interact with customers, determine their next steps, and receive the coaching and insights they require to succeed.

Company details:
Founders:
David Cummings, Kyle Porter, Rob Forman, Tim Dorr
Founded:
2011
Based in:
Atlanta, Georgia, United States
Website:
Salesloft
Industries:
CRM, Email, SaaS, Sales, Sales Automation
Latest funding:
$100,000,000
Series E
6 January 2021
Total funding:
$245,700,000
Investors
Techstars, LinkedIn, Insight Partners, Bossanova Investimentos, Emergence

Sendoso

The top sending platform, Sendoso, makes businesses stand out by providing them with fresh methods to interact with clients at every stage of the purchasing process. Companies may strengthen their interactions with consumers and the success of their current go-to-market initiatives by combining digital and physical sending tactics. Sendoso is a vital component of effective demand generation, account-based, and customer experience initiatives and is trusted by over 500 businesses. Sendoso was established in 2016 and is supported by $54M in venture capital. It has a presence around the world, particularly in North America, Europe, and Asia Pacific. Visit sendoso.com to learn more.

Company details:
Founders:
Braydan Young, Kris Rudeegraap
Founded:
2016
Based in:
San Francisco, California, United States
Website:
Sendoso
Industries:
B2B, Direct Sales, Marketing Automation, SaaS, Sales Automation
Latest funding:
$100,000,000
Series C
14 September 2021
Total funding:
$152,700,000
Investors
Hack VC, Craft Ventures, FJ Labs, SoftBank Vision Fund, Felicis Ventures

SetSail

Data and behavioral science are combined on the AI-powered platform SetSail to increase revenue per sales agent. The purchasing signals required to conclude a trade are found using artificial intelligence. The platform then transforms these signals into suggestions for sales representatives, offering micro-rewards for adhering to the action plan and developing a selling routine. They have complete access to their data, and machine learning is used to identify purchase signals and productivity tendencies.

Company details:
Founders:
Bert Lui, Haggai Levi, Jen Hsin, Majed Itani
Founded:
2018
Based in:
San Mateo, California, United States
Website:
SetSail
Industries:
Artificial Intelligence, Machine Learning, SaaS, Sales Automation
Latest funding:
$26,000,000
Series A
26 January 2021
Total funding:
$37,000,000
Investors
Insight Partners, Wing Venture Capital, Neythri Futures Fund, SAP.iO, Anshu Sharma

Spiff

Spiff is a commission automation tool that builds trust inside the company by automating difficult commission processes in real-time. The platform connects to all commission systems, including ERP, payments, and payroll, and utilizes machine learning to match records and remove mistakes between systems, enabling companies to effortlessly offer their sales teams with the right tools to increase sales.

Company details:
Founders:
Albert Candari, Casey Crouch, Jean-Philippe Maitre, Jeron Paul, Matt Stapleton, Mike Ries, Tanner Lacey, Travis Ashby
Founded:
2017
Based in:
Sandy, Utah, United States
Website:
Spiff
Industries:
Financial Services, FinTech, SaaS, Sales, Sales Automation
Latest funding:
$46,000,000
Series B
1 June 2021
Total funding:
$62,000,000
Investors
Norwest Venture Partners, Crew Capital, Lightspeed Venture Partners, Kickstart, Peterson Ventures

Workato

Workato is an intelligent automation platform made for enterprises who want to automate work. With security and control, it lets business and IT to link their apps and automate complicated business procedures. It enables companies to quickly build robust connectors across cloud apps that are essential to their operations. Workato, founded in 2013, has the trust of both its expanding innovators and renowned companies. Its main office is in Mountain View, California.

Company details:
Founders:
Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella
Founded:
2013
Based in:
Mountain View, California, United States
Website:
Workato
Industries:
Cloud Computing, Data Integration, Marketing Automation, SaaS, Sales Automation
Latest funding:
$200,000,000
Series E
10 November 2021
Total funding:
$415,000,000
Investors
Norwest Venture Partners, Tiger Global Management, Insight Partners, ServiceNow, Redpoint

WorkSpan

The number one co-sell management network, WorkSpan, enables businesses to accelerate and expand their co-sell revenue development. The secure SaaS solution from WorkSpan allows partnership and sales teams to manage shared pipelines, trade co-sell referrals from inside their CRM, and analyze success on a real-time dashboard. We enable the top 10 business ecosystems in the technology and communications sectors today as the market leader in ecosystem business management, managing over $50 billion in joint pipeline, 6x quicker speed to market for collaborative products, and 2x partner manager productivity. Microsoft, Cisco, SAP, VMware, HPE, Accenture, Ericsson, Citrix, Red Hat, and other companies are among the clients. Amit Sinha, Mayank Bawa, and Milind Joshi founded WorkSpan in Foster City, California, in January 2015.

Company details:
Founders:
Amit Sinha, Mayank Bawa, Milind Joshi
Founded:
2015
Based in:
San Bernardino, California, United States
Website:
WorkSpan
Industries:
Computer, SaaS, Sales Automation, Software
Latest funding:
$30,000,000
Series C
5 October 2022
Total funding:
$66,000,000
Investors
Insight Partners, Mayfield Fund, Redline Capital, M12 - Microsoft's Venture Fund

Zuma

Using a combination of human and artificial intelligence support, an automated sales person communicates with, nurtures, and qualifies 100% of incoming leads through text message.

Company details:
Founders:
Kendrick Bradley, Shiv Gettu
Founded:
2020
Based in:
San Francisco, California, United States
Website:
Zuma
Industries:
Artificial Intelligence, Natural Language Processing, Property Management, SaaS, Sales Automation, Software
Latest funding:
$6,700,000
Seed
19 November 2021
Total funding:
$7,200,000
Investors
Andreessen Horowitz, Y Combinator, Unpopular Ventures, Rebel Fund, Soma Capital

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