8 SaaS Startups in the Privacy Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Privacy industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 8 VC funded SaaS startups in the Privacy industry.

Baffle

Without affecting the user experience, Baffle protects data in the cloud and when shared throughout the whole analytics pipeline. Only the Baffle Data Protection Service, which has been tested in large-scale environments, de-identifies sensitive data without requiring application changes, enabling businesses to responsibly move more data, more quickly, to the cloud for privacy-preserving analytics in artificial intelligence (AI) and machine learning (ML).

Company details:
Founders:
Ameesh Divatia, Priyadarshan Kolte
Founded:
2015
Based in:
Santa Clara, California, United States
Website:
Baffle
Industries:
Analytics, Artificial Intelligence, Cloud Security, Content, Cyber Security, Enterprise Applications, Machine Learning, Privacy, SaaS, Security
Latest funding:
$20,000,000
Series B
16 August 2021
Total funding:
$36,500,000
Investors
Alumni Ventures, Industry Ventures, Celesta Capital, Engineering Capital, Thomvest Ventures

ComplyCloud

A compliance attorney created as a SaaS, ComplyCloud. top-tier European LegalTech in its industry.

Company details:
Founders:
Martin Folke Vasehus
Founded:
2017
Based in:
Copenhagen, Hovedstaden, Denmark
Website:
ComplyCloud
Industries:
Compliance, Enterprise Software, Legal, Legal Tech, Privacy, SaaS
Latest funding:
$5,097,376
Seed
22 December 2021
Total funding:
$5,097,377
Investors
Seed Capital

Osano

Osano is an intuitive data privacy tool that aids companies in adhering to regulations like the CCPA and GDPR.

Company details:
Founders:
Arlo Gilbert, Scott Hertel
Founded:
2018
Based in:
Austin, Texas, United States
Website:
Osano
Industries:
B2B, Compliance, Privacy, SaaS, Software
Latest funding:
$11,000,000
Series A
22 September 2021
Total funding:
$19,400,000
Investors
Capital Factory, Jump Capital, Next Coast Ventures, LiveOak Venture Partners, Social Starts

OutThink

OutThink is a cyber security start-up, headquartered in London, UK. Recognised by Gartner and Forrester for innovation, we transform the way companies engage with their employees to educate, change behaviours and build a risk aware culture. Our award-winning human risk management platform (SaaS) is built to identify and reduce risky workforce behaviours. OutThink brings an innovative solution built by CISOs for CISOs, to help address the growing demand for fully trained employees in the fight against growing cyber threats.

Company details:
Founders:
Flavius Plesu
Founded:
2019
Based in:
London, England, United Kingdom
Website:
OutThink
Industries:
Cyber Security, Education, Enterprise Software, Information Technology, Privacy, SaaS
Latest funding:
$10,000,000
Seed
18 October 2022
Total funding:
$13,803,545
Investors
European Innovation Council, Innovate UK, AlbionVC, Forward Partners, Paramount Computer Systems

Soveren

Engineering and security teams may use Soveren, a tech-driven privacy management firm, to build automated privacy problem detection and remediation. By augmenting current security measures and offering protection against the financial and reputational harm brought on by data privacy mishaps, its solution addresses a privacy vacuum. Soveren does this by monitoring real-time data flows inside the corporate environment to find personal information and identify privacy problems. By giving teams actionable insight about the personal data utilized in regular company operations, it aids teams in resolving privacy problems.

Company details:
Founders:
Andrew Zhulin, Dima Zhulin, Peter Fedchenkov
Founded:
2020
Based in:
London, England, United Kingdom
Website:
Soveren
Industries:
B2B, Compliance, Privacy, SaaS
Latest funding:
$6,500,000
Seed
30 November 2021
Total funding:
$6,500,000
Investors
Web Summit Ventures, Dig Ventures, Olivier Pomel, Northzone, LocalGlobe

TerraTrue

TerraTrue is the first privacy platform designed to seamlessly work with product development. The company was founded by former ex-Snap execs who built that company's privacy and security programs from scratch. They joined forces to seamlessly integrate privacy-by-design into the software development lifecycle. Its growing team is creating intelligent tools that solve every company's privacy challenges -- from GDPR to CCPA and everything else -- while actually speeding up the pace of execution. By incorporating a smart privacy tool like TerraTrue, teams can use collaborative and smart workflows to align around new features, flag risks, bring structure to their data, map that data in real-time, and ship software with confidence. TerraTrue was founded in 2018 and based in San Francisco, California.

Company details:
Founders:
Chris Handman, Jad Boutros
Founded:
2018
Based in:
San Francisco, California, United States
Website:
TerraTrue
Industries:
Compliance, Privacy, SaaS, Security, Software
Latest funding:
$15,000,000
Series A
29 April 2021
Total funding:
$19,500,000
Investors
Chris Sacca, Bossanova Investimentos, Anthos Capital, overtime.vc, 3L Capital

Tonic.ai

Tonic empowers developers while protecting customer privacy by enabling companies to create safe, synthetic versions of their data for use in software development and testing. Founded in 2018 with offices in San Francisco and Atlanta, the company is pioneering enterprise tools for database subsetting, de-identification, and synthesis. Thousands of developers use data generated with Tonic on a daily basis to build their products faster in industries as wide ranging as healthcare, financial services, logistics, edtech, and e-commerce. Working with customers like eBay, Flexport, and PwC, Tonic innovates to advance their goal of advocating for the privacy of individuals while enabling companies to do their best work. For more information, visit Tonic.ai.

Company details:
Founders:
Adam Kamor, Andrew Colombi, Ian Coe, Karl Hanson
Founded:
2018
Based in:
San Francisco, California, United States
Website:
Tonic.ai
Industries:
Big Data, Developer Tools, Information Technology, Machine Learning, Privacy, SaaS, Software
Latest funding:
$35,000,000
Series B
29 September 2021
Total funding:
$45,000,000
Investors
Insight Partners, GGV Capital, Heavybit, Bloomberg Beta, Xfund

Virtru

Organizations can effortlessly unleash the potential of data while still keeping control, regardless of where it is kept and shared, thanks to Virtru. Creators of the open industry standard for persistent data protection known as TDF (Trusted Data Format), Virtru offers adaptable, user-friendly, and reliable privacy technologies based on its data protection platform that control access to data during all stages of its lifecycle, including creation, transmission, storage, analysis, and sharing. More than 20,000 businesses of all sizes and sectors rely on Virtru to safeguard their data and personal information. With its headquarters in Washington, District of Columbia, Virtu was founded in 2012.

Company details:
Founders:
John Ackerly, Will Ackerly
Founded:
2012
Based in:
Washington, District of Columbia, United States
Website:
Virtru
Industries:
Cyber Security, Information Technology, Privacy, SaaS, Security, Software
Latest funding:
$60,000,000
Series C
20 January 2022
Total funding:
$139,760,000
Investors
Tiger Global Management, Bessemer Venture Partners, Samsung NEXT, New Enterprise Associates, ICONIQ Growth

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