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SaaS startups have become the darling of Venture Capital investors, especially in the Marketing Automation industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.
In this article, we are examining 23 VC funded SaaS startups in the Marketing Automation industry.
Retail marketing is triggered, prioritized, and personalized using predictive intelligence by Bluecore, a multi-channel marketing platform. Bluecore creates a thorough portrait of each customer and their previous, and most distinctively, predicted interaction with brand products and experiences through the unification, scoring, and activation of consumer, behavior, and product data in one platform. Today, Bluecore maintains a total product inventory that is second only to Amazon, with close to 500 million consumer IDs.
Blueshift supports businesses in providing linked, relevant experiences during all client interactions. To unify, inform, and activate the completeness of customer data across all channels and apps, its smarthub CDP utilizes proprietary AI technology. Brands are provided with all the resources necessary to offer experiences in real time throughout the whole consumer journey.
The aim of Breinify is to make data science accessible to anyone. We have developed a potent platform for predictive personalisation at scale for consumer businesses today. Without needing to fund an internal data science staff, our compact platform enables consumer brand marketers to provide potent personalisation in real-time. Customers of Breinify include BevMo!, Duraflame, Hidden Valley Ranch, and many more. These companies have generated $125M in new sales, 20x results (between split testing) for 2+ page views, and +105% CRM growth. The technology behind Breinify is driven by our in-house artificial intelligence (AI), which combines conventional machine learning with intricate temporal algorithms to learn, respond, be proactive, and make incredibly detailed intelligent decisions that change for each person at any given moment. With amazing land and grow / GTM initiatives, Breinify has up-sold to >80% of current clients in 2021. The headquarters of Breinify are in San Francisco, California. raised a $11 million oversubscribed seed round that was coordinated by Streamlined Ventures, PBJ Capital, and Gutbrain Ventures. participation from Sterling Road, Amino Capital, CXO Fund, Startup Capital Ventures, and others.
Candidate.ID has established itself as a key talent acquisition system for organizations looking to hire in-demand talent after launching the world's first marketing automation platform created particularly for recruiting. The only solution in the recruitment industry that can instantly show your recruiters which prospects are the most similar to your job description and are cold, warm, and "hire-ready" is our award-winning software.
A platform for improved user onboarding is called Chameleon. It's designed to provide product managers, designers, marketers, and customer success managers more influence over how their product is used by customers. Teams can easily create, test, and launch in-product tours with Chameleon by utilizing a WYSIWYG editor. It only requires a few lines of code to deploy on any website or webapp, and it automatically gathers metrics to provide a data-driven approach to better user onboarding.
DataHawk is an eCommerce analytics and optimization platform that offers brands, merchants, and agencies software solutions to help them raise productivity, increase sales, and acquire insights, particularly on Amazon. Our software package addresses issues with self-serve, enterprise-grade capabilities and competitive pricing in the areas of Retail Search, Product Data Analytics, Market Research & Intelligence, Finance, Advertising, and Robotic Process Automation applied to eCommerce. Our goal is to become the fundamental operating system for omnichannel eCommerce across owned-operated online stores and marketplaces for businesses of all sizes. Today, we have thousands of users using our Free plan and hundreds of paying clients worldwide. DataHawk was established in 2017 and has offices in Paris, France, as well as the USA.
Small and medium-sized organizations may utilize the potential of two-way SMS texting with the aid of Hatch, an SMS Texting Platform. Additionally, it enables sales teams to quickly and easily communicate with their clients. The technology integrates phone, email, and two-way text in a single collaborative workplace to raise 5-star ratings, accelerate sales cycles, and increase closure rates.
The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA. Every user's engagement is tracked by Influ2. Having access to this data enables B2B marketers to create campaigns that are more intelligent and compelling and generate 4–7 times more leads. Users of the Influ2 platform may create an audience, post customized messages and images, and keep track of all interactions at both the account and individual levels. Prior to submitting a lead form, leads are identified using the behavioral scoring model. Marketers can view every individual who has interacted with their campaign by name, company, and other relevant information thanks to Influ2's person tracker. The solution works with several CRM and marketing automation systems, including Salesforce, HubSpot, Marketo, Creatio, Outreach, and ActiveCampaign.
Some of the biggest businesses in the world utilize the email & landing page generation tool Knak. Without touching a word of code, Knak enables people and teams to collaborate on and generate stunning, responsive, on-brand emails. Top marketing automation programs including Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, Adobe Campaign, as well as hundreds of email sending platforms, are compatible with the Knak platform.
The Nordic region's fastest-growing MarTech firm is Leadoo Marketing Technologies. Leadoo, which was founded in 2018, has over 750 clients worldwide and has effectively converted up to 6X more sales leads than in the past. Leadoo, the world's first and only lead-driven marketing platform, is a straightforward toolbox we offer to help you convert inactive website users into qualified leads in a personable and interactive manner. By doing this, we assist businesses in increasing lead generation, converting more qualified applications, and enhancing customer service using bots and humans. Leadoo was created with one goal in mind: outcomes. It offers everything you need to boost your marketing ante and surpass sales goals. Our goal is to improve marketing and sales performance by fostering deep connections between businesses and their clients.
Foro CRM is a SaaS CRM product run by MedUp that offers hospitals assistance with sales and marketing, data analysis and visualization, and more.
The goal of Ometria is to create the system that controls all consumer and store contact. Ometria assists companies in utilizing data to create comprehensive customer profiles and ensure that all messages are constantly relevant, resulting in improved engagement and greater financial success. The most well-known entrepreneurs and investors in London have invested in Ometria, which was formed by four serial entrepreneurs with combined expertise in e-commerce, computer science, mathematics, and SaaS. Top retailers in the UK, Europe, and all around the world utilize Ometria.
A data orchestration platform called Openprise automates the manual tasks that sales and marketing automation software normally does. Data-driven marketing and sales teams may streamline their martech stack with Openprise by using a single platform to automate a large number of business operations, including list loading, data cleansing and enrichment, account rating, and many more. Since Openprise was created specifically for CRM, it contains all the best practices, business logic, and data that organizations require to organize their data, concentrate on the proper goals, and scale up their operations to increase revenue more quickly.
Overproof is a business intelligence company that helps customers in the adult beverage industry create, execute and analyze winning brand strategies. We bring together the power of “big data”, Overproof’s proprietary market insights and our customer’s business data to maximize our customer’s success going to market. Our commercial planning and brand management platform gives customers access to insights, methodologies, networks and tracking tools that help build business success. At the core of our company is the belief that smarter metrics lead to actionable insights, which inform better decisions, which in turn fuel business growth. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status.
PartnerStack (YC15) is on a mission to change the way companies reach customers through channel sales. PartnerStack enables companies to reach more customers through partnerships. The platform provides the enables some of the fastest growing companies like Asana, Intuit and Freshworks with the tools required to build, manage, and scale channel partner programs. The network brings companies and channel partners together. We pride ourselves on building something people want but our company is more than the feedback we receive from our users. Every member of our team is passionate about learning and adds something unique to our culture. We love to work with people who are consummately curious are incredibly supportive.
Perx Technologies, a category creating Lifestyle Marketing SaaS solution provider, refounded in 2016 and launched in 2017, is redefining how enterprises engage, monetize and reward their ecosystem in the mobile first economy. In the creator economy, customer experience is the new product. Perx was founded to overhaul the legacy, expensive, static loyalty management framework and focus on dynamic engagement that produces instant ROI compared to the expensive loyalty programs and one-off engagement campaigns that drain the bottomline. We solve user journey management, abandonment, churn, and monetization challenges by leveraging advanced automation, gamification and behavioral science to influence transactional and non-transactional user behavior.
Pipefy is the no-code workflow management software that increases team productivity, centralizes data, and standardizes processes for teams like Finance, HR, Customer Service, and more so those requesting services, those processing the requests, and those managing the operation are more efficient. Through automated workflows and a no/low-code platform, Pipefy enhances speed, increases visibility, and delivers higher quality outcomes with ready-to-use, customizable workflows. Digitally transform the team in a matter of hours, not weeks or months. The company is headquartered in San Francisco, California.
Ramper is digital marketing & sales platform that helps B2B companies to growth trough generating more leads and selling better. Ramper technology empower users and help the companies to establish a digital and integrated culture in their marketing and sales areas. Ramper's stack includes solutions like CRM, marketing automation, prospecting automation and lead engagement.
Reachdesk enables B2B companies to deliver the moments that matter at scale through data-driven direct mail and gifting. Through Reachdesk companies can deliver gifts and direct mail that build deeper connections with customers, prospects and employees at the click of a button. Our integrations to your tech stack power a clear and quantifiable ROI; the direct channel is no longer a guessing game.
The top sending platform, Sendoso, makes businesses stand out by providing them with fresh methods to interact with clients at every stage of the purchasing process. Companies may strengthen their interactions with consumers and the success of their current go-to-market initiatives by combining digital and physical sending tactics. Sendoso is a vital component of effective demand generation, account-based, and customer experience initiatives and is trusted by over 500 businesses. Sendoso was established in 2016 and is supported by $54M in venture capital. It has a presence around the world, particularly in North America, Europe, and Asia Pacific. Visit sendoso.com to learn more.
Tapcart is a mobile commerce SaaS platform that integrates directly with Shopify, enabling brands to build native mobile apps for their eCommerce stores. Its platform is used by thousands of Shopify brands including Fashion Nova, Chubbies, Urban Planet. The company was founded in 2017 and is headquartered in Santa Monica, California.
Whatagraph is a potent platform for automating and visualizing marketing analytics that makes it simple for marketing teams and agencies to collect, visualize, and deliver marketing data. Here are some of the key characteristics: * Combine data from several accounts, channels, or campaigns and provide your customer a concise performance assessment. * automatic transmission of reports * Complete your report by adding custom data to it. You may import data from any source using the Google Sheets and Public API connections. * Prove to your customer that you worked extra hard to create their report. You may create customized reports using our White-label tool by changing the colors, adding logos, and using unique domains. * Use our pre-made templates to quickly and easily create a marketing performance report; you won't have to start from blank. teamwork that is real-time
Workato is an intelligent automation platform made for enterprises who want to automate work. With security and control, it lets business and IT to link their apps and automate complicated business procedures. It enables companies to quickly build robust connectors across cloud apps that are essential to their operations. Workato, founded in 2013, has the trust of both its expanding innovators and renowned companies. Its main office is in Mountain View, California.
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