8 SaaS Startups in the Market Research Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Market Research industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 8 VC funded SaaS startups in the Market Research industry.

Attest

Attest is a rapidly growing SaaS startup with offices in London and New York. It is funded by NEA, one of Silicon Valley's most successful venture capital companies with over 225 portfolio company IPOs since 1977, among other investors. Attest is a platform for consumer research that gives firms access to customer data that enables predictable and repeatable development. Businesses may communicate directly with >110 million people across >45 countries in only 90 seconds thanks to the Attest platform. Businesses may learn, measure, and expand ever-faster thanks to Attest in a variety of areas, including marketing, product, brand, innovation, rivalry, price, and more. Great businesses base every choice on data and customers. Anyone in any industry can do this constantly and on a worldwide scale thanks to Attest. Customers utilize Attest to solve their most challenging growth issues and close the most important knowledge gaps, informing important choices with daily new information.

Company details:
Founders:
Jeremy King, Tony Hunter
Founded:
2015
Based in:
London, England, United Kingdom
Website:
Attest
Industries:
Analytics, Big Data, Consumer Research, Market Research, Marketing, Productivity Tools, SaaS
Latest funding:
$64,000,000
Series B
27 October 2021
Total funding:
$99,100,000
Investors
Alumni Ventures, New Enterprise Associates, Episode 1, Upscale, Kismet Capital Group

Kdan Mobile Software

Kdan Mobile is a multinational SaaS (Software as a Service) firm that was founded in 2009. Since its inception, it has concentrated on developing online and mobile services that help customers maximize their productivity and creativity. More than 200 million downloads globally have supported Kdan Mobile's mission, which has offices in Taiwan, China, the United States, and Japan. Through the use of commonplace digital devices, our solutions enable people all over the world to produce, share, and connect projects.

Company details:
Founders:
Kenny Su
Founded:
2009
Based in:
Tainan, T'ai-wan, Taiwan
Industries:
Internet, Market Research, Mobile, SaaS, Software
Latest funding:
$16,000,000
Series B
19 July 2021
Total funding:
$22,198,879
Investors
Darwin Venture Management, WI Harper Group, Taiwania Capital Management Corporation, Accord Ventures, Ventek Ventures

proSapient

proSapient is a primary research platform helping consultants and investors gather the data they need to make those big decisions. The platform has developed into a single point of primary research that is easy to use and allows their clients to quickly access the best research, whilst managing diligence projects and collaborating with colleagues. proSapient was founded in 2017 and is headquartered in London, England.

Company details:
Founders:
Jordan Shlosberg, Margo Polishchuk
Founded:
2017
Based in:
London, England, United Kingdom
Website:
proSapient
Industries:
Consulting, Market Research, SaaS
Latest funding:
$10,000,000
Series A
18 January 2021
Total funding:
$12,579,384
Investors
24 Haymarket, Smedvig Capital, Christian Faes, Figure 8 Investments, Guy Hands

Sentieo

Sentieo is the first financial intelligence platform created especially to meet the demands of investors looking for information. For a more effective research process, Sentieo's AI-powered financial search engine combines internal and external resources into a single shared workspace. Sentieo is used by more than 1,100 clients worldwide, including Fortune 500 corporations and 800 institutional investing institutions, to surface, visualize, and share the insights that give them an edge. To learn more, go to sentieo.com.

Company details:
Founders:
Alap Shah, Naman Shah
Founded:
2012
Based in:
San Francisco, California, United States
Website:
Sentieo
Industries:
Analytics, Financial Services, FinTech, Hedge Funds, Market Research, SaaS, Search Engine, Wealth Management
Latest funding:
$20,000,000
Series B
25 May 2021
Total funding:
$55,519,104
Investors
Scott Belsky, Centana Growth Partners, Singh Capital Partners, Clocktower Technology Ventures, Ten Coves Capital

Suzy

Suzy is a technological platform with its headquarters in New York City that uses the combined insights of millions of customers to provide real-time knowledge. Suzy is the voice of the customer, assisting businesses in validating key hypotheses so they can produce appealing new goods, successful marketing plans, and direct offers that boost conversion, enhance path-to-purchase, and promote growth. The Durant Company, Foundry Group, Tribeca Venture Partners, and other investors support the business. Fortune 500 companies and up-and-coming companies alike trust the company, which has clients like Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo, and Nestle among others. Suzy provides businesses with an unparalleled direct channel of contact to their consumers on demand, enabling them to rapidly confirm anything, anytime, anywhere. Millions of business decisions are made every day based on unproven assumptions.

Company details:
Founders:
Brandon Evans, Kareem Kouddous, Matt Britton
Founded:
2009
Based in:
New York, New York, United States
Website:
Suzy
Industries:
Artificial Intelligence, Business Intelligence, Crowdsourcing, Market Research, Product Research, SaaS
Latest funding:
$50,000,000
Series D
28 July 2021
Total funding:
$104,100,000
Investors
Trinity Capital, H.I.G. Capital, Foundry Group, BDMI, Tribeca Venture Partners

Tetra Insights

Tetra Insights builds technology that maximizes the value of qualitative data. Their platform empowers leading organizations by putting insights directly from customers in front of decision-makers. Using their software, researchers generate insights faster and more effectively thanks to our automation and workflow tools. They handle the heavy lifting of transcribing, tagging, and annotating audiovisual recordings so researchers can focus on analysis. Raw qualitative data is transformed into a research library where users can intuitively browse and search across video & audio recordings, tags, annotations, and metadata. Empathy for users and customers helps companies build better products with sustainable success. We’re transforming decision-making by amplifying the reach of recorded customer interactions.

Company details:
Founders:
Michael Bamberger, Panos Rigopoulos
Founded:
2018
Based in:
Boulder, Colorado, United States
Industries:
Analytics, Consumer Research, Market Research, Product Research, SaaS, Software, UX Design
Latest funding:
$5,000,000
Series A
2 August 2021
Total funding:
$7,000,000
Investors
Active Capital, NEXT Frontier Capital, Hanover Technology Investment Management, Access Venture Partners

WECHEER

The first and only loyalty program created specifically for the CPG industry is by WECHEER.IO. Our technology platform, which combines AI, image recognition, and proprietary IoT devices, enables us to digitize any consumption moment that occurs in the "real world" and link companies with their customers. We are the first "brand loyalty card" that can easily be used at any restaurant, retail location, or internet retailer. With the goal of providing the finest experience and most scalable digital loyalty program created for the offline world, consumer design is at the core of our work. Some of the major global CPG companies, including ABinBev, BAT, Pernod Ricard, Coke, Mars, and Pepsi, have verified and deployed our SaaS solution.

Company details:
Founders:
Aurele De Bosset, Karim Choueiri
Founded:
2017
Based in:
Lausanne, Vaud, Switzerland
Website:
WECHEER
Industries:
Analytics, Consumer Goods, Food and Beverage, Internet of Things, Loyalty Programs, Market Research, SaaS
Latest funding:
$1,500,000
Seed
1 March 2021
Total funding:
$5,101,329
Investors
Foundation for Technological Innovation (FIT)

Wonderflow

Wonderflow is a platform that transforms customer feedback into wise decisions. Every day, millions of product reviews are written. The easiest AI-based solution to assess them and produce winning judgments from this enormous stream of consumer input is Wonderflow. Unified VoC analytics from Wonderflow assist B2C businesses in deriving value from consumer feedback such as online reviews, service center data, and NPS. Its AI examines customer feedback from all across the world, including that of your customers and that of your rivals. The Natural Language Processing (NLP) technology then offers you digestible insights rather than laborious processes so that everyone in your organization may quickly access the most relevant information.

Company details:
Founders:
Giovanni Gaglione, Michele Ruini, Riccardo Osti
Founded:
2014
Based in:
Amsterdam, Noord-Holland, The Netherlands
Website:
Wonderflow
Industries:
Artificial Intelligence, Consumer Reviews, Machine Learning, Market Research, Natural Language Processing, SaaS, Text Analytics
Latest funding:
$19,635,657
Series B
29 June 2021
Total funding:
$24,421,247
Investors
Rockstart, P101, Klass Capital, Jan Bennink, Jeroen Morrenhof

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