5 SaaS Startups in Italy

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in Italy. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 5 VC funded SaaS startups in Italy .

Aryel

Aryel is a SaaS marketing platform that enables businesses and creative agencies to quickly and simply develop engaging augmented reality (AR) marketing campaigns, share them through a straightforward custom URL, track objectives and conversions, and integrate the campaign with the most popular marketing tools.

Company details:
Founders:
Leonardo Persico, Luca Petri, Mattia Salvi
Founded:
2020
Based in:
Milan, Lombardia, Italy
Website:
Aryel
Industries:
Advertising, Augmented Reality, Marketing, SaaS
Latest funding:
$828,904
Seed
1 September 2021
Total funding:
$828,905
Investors
Prana Ventures

Contents.com

Every company that wants to succeed in the digital environment needs to provide high-quality content. Companies struggle, though, when it comes to producing interesting digital content. They struggle to scale content production, localize material into multiple languages, and create conventional content since it is expensive and requires a lot of time, money, and skills. Because of this, we created a SaaS platform that supports businesses throughout the whole content lifecycle, from inspiration to creation to transformation, thereby reducing their workload. a system that combines the knowledge of thousands of copywriters from across the world with automated article generation technologies. Along with the platform, Contents.com also caters to big businesses, providing them with sophisticated, completely configurable technology solutions for the whole automation of their content generation.

Company details:
Founders:
Massimiliano Squillace
Founded:
2020
Based in:
Milan, Lombardia, Italy
Website:
Contents.com
Industries:
Artificial Intelligence, Content, Information Technology, SaaS, Software
Latest funding:
$6,000,000
Series A
18 March 2021
Total funding:
$8,023,701
Investors
Fabio Cannavale, Synergo Capital, Alberto Chalon, Jacopo Paoletti

Kampaay

Kampaay is a B2B future of work solution that uses two commercial strategies—managed marketplaces and SaaS-enabled marketplaces—to upend the EU's SMB and enterprise event market.

Company details:
Founders:
Daniele Arduini, Enrico Berto, Marco Alba, Stefano Brigli Bongi
Founded:
2020
Based in:
Milano, Lombardia, Italy
Website:
Kampaay
Industries:
Catering, Enterprise Software, Event Management, Events, Marketplace, SaaS
Latest funding:
$2,250,000
Seed
1 July 2021
Total funding:
$3,040,000
Investors
360 Capital

Servitly

A cloud-based application called Servitly enables equipment makers to take use of the Internet of Things to offer useful linked services. Servitly makes it simple to manage the after-sales life cycle of connected products, design, offer, and monetize digital services (like monitoring, reporting, notifications, configuration, optimization, integration, and interoperability), deliver data-driven maintenance contracts and performance advisory services, optimize the ordering of consumables and spare parts, and define and implement advanced pricing models (pay per use, pay per availability, pay per outcome). The next-generation software for equipment makers that desire to embark on a servitization journey is called Servitly, a Digital Product-Service System (DPSS). It consists of: - a collection of IoT connectors to make connecting the items simple (directly or through an IoT platform) - a data analysis and intelligence engine - a customer-facing online site and mobile app (both b2c or b2b) - a mobile app and web control room for service delivery technicians, consultants, and sales representatives (both internal or external, like distributors, resellers, technical assistance centres) - a back office system to control the product and service after-sales life cycle - an admin console that uses a "no coding" method to setup, personalize, and administer the entire system.

Company details:
Founders:
Stefano Butti
Founded:
2018
Based in:
Lomazzo, Lombardia, Italy
Website:
Servitly
Industries:
SaaS, Software
Latest funding:
$2,256,312
Seed
29 June 2022
Total funding:
$2,256,313
Investors
Primo Ventures

Zerynth

Through a plug-and-play IoT platform created to enable the 4.0 digital transformation of any industrial equipment in a quick, flexible, and safe manner, Zerynth assists businesses in digitalizing their production processes and developing connected industrial goods. Zerynth, founded in 2015, has expanded consistently. There are now over 35 team members with extensive IoT experience and over 100 customers across a variety of industries, including manufacturing, agriculture, energy, and logistics. Zerynth, which has its headquarters in Pisa, Italy, is involved in worldwide initiatives and plans to expand in both EU and non-EU nations during the next three years. Visit www.zerynth.com for additional details.

Company details:
Founders:
Daniele Mazzei, Gabriele Montelisciani, Giacomo Baldi, Gualtiero Fantoni
Founded:
2015
Based in:
Pisa, Toscana, Italy
Website:
Zerynth
Industries:
Information Technology, Internet of Things, SaaS, Software
Latest funding:
$5,437,687
Series A
15 November 2022
Total funding:
$7,954,097
Investors
United Ventures, CDP Venture Capital, LIFTT, Vertis SGR S.p.A.

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