13 SaaS Startups in the Hospitality Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Hospitality industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 13 VC funded SaaS startups in the Hospitality industry.

Cloudbeds

The goal of Cloudbeds is to power every property on the planet with our seamless, cloud-based hospitality management system. We provide independent hotels and hosts with the tools they need to improve their operational efficiency, increase income, and create exceptional guest experiences. With its corporate headquarters in San Diego, California, Cloudbeds was established in 2012.

Company details:
Founders:
Adam Harris, Phillip Kopp, Richard Castle
Founded:
2012
Based in:
San Diego, California, United States
Website:
Cloudbeds
Industries:
Enterprise Software, Hospitality, Hotel, SaaS, Software
Latest funding:
$150,000,000
Series D
3 November 2021
Total funding:
$248,440,000
Investors
Tech Coast Angels, Viking Global Investors, SoftBank Vision Fund, Cultivation Capital, PeakSpan Capital

Dack

To enhance homestay experiences, Dack creates a SaaS platform. The business is headquartered in Los Angeles, California, and was established in 2019.

Company details:
Founders:
Damon Mintzer
Founded:
2019
Based in:
Los Angeles, California, United States
Website:
Dack
Industries:
Hospitality, Information Technology, SaaS, Software, Travel
Latest funding:
$2,200,000
Seed
1 January 2021
Total funding:
$2,200,000
Investors
Wonder Ventures, Troy Capital Partners, David Blitzer, Jarl Mohn, Navid Mahmoodzadegan

Kleverness

The California-based startup Kleverness creates automation technologies for home and commercial structures. The group has created its solutions from the bottom up, spanning everything from software creation and artificial intelligence to hardware production and circuit design. By eliminating the requirement to modify building wiring in order to enable things to function, Kleverness overcame the largest obstacle in automation. In terms of energy efficiency and usefulness, Kleverness exceeds premier systems and is simple to install in any house or hotel.

Company details:
Founders:
Alex Fraind, Dan Nurko
Founded:
2017
Based in:
Walnut Creek, California, United States
Website:
Kleverness
Industries:
Clean Energy, CleanTech, Energy Efficiency, Energy Management, Hospitality, Internet of Things, Lighting, SaaS
Latest funding:
$4,000,000
Seed
10 January 2021
Total funding:
$4,000,000
Investors
Redwood Ventures

Onvi

Onvi is a cutting-edge point-of-sale system created to assist ambitious hospitality companies in accepting more orders and payments across all channels. The finest in online ordering, a fully integrated order management system for delivery, and the deep insights to assist operators transform their passion into profit are all provided by Onvi to fuel hospitality enterprises.

Company details:
Founders:
Jon Clarke, Prask Sutton, Richie Stote
Founded:
2016
Based in:
London, England, United Kingdom
Website:
Onvi
Industries:
E-Commerce, Hardware, Hospitality, Mobile Payments, Point of Sale, SaaS, Sales, Software
Latest funding:
$5,993,456
Seed
30 March 2021
Total funding:
$17,393,890
Investors
Wayra, West Hill Capital

OTA Insight

Through its market-leading collection of cloud-based business intelligence tools, including Rate Insight, Parity Insight, and Revenue Insight, OTA Insight equips hotels to make wiser revenue and distribution choices. The OTA Insight platform interacts with various industry products like hotel property management systems, top revenue management systems, and data benchmarking suppliers. It offers live updates, 24/7 assistance from our customer success team, and a very intuitive and customizable interface. Over 50,000 properties are supported by the global team of professionals at OTA Insight, which has members headquartered in the UK, US, France, Germany, Belgium, Spain, Italy, Brazil, Mexico, Singapore, Australia, India, and Greece. One of the top 10 "Ones to Watch" in the Sunday Times Tech Track 100, OTA Insight is a well-known innovator in the hospitality industry.

Company details:
Founders:
Adriaan Coppens, Gino Engels, Matthias Geeroms
Founded:
2012
Based in:
London, England, United Kingdom
Website:
OTA Insight
Industries:
Analytics, Business Intelligence, Hospitality, Hotel, Information Technology, SaaS, Software
Latest funding:
$80,000,000
Series B
18 November 2021
Total funding:
$100,000,000
Investors
F-Prime Capital, Venrex, Spectrum Equity, Eight Roads Ventures, Highgate Ventures

Popmenu

Popmenu is a SaaS company that helps restaurants turn their menu into a customer conversion engine. Its cloud-based marketing and customer engagement platform use smart algorithms to track and convert menus, feedback, customer ratings, and related information into an interactive forum for hotels and customers to communicate directly with each other and access personalized menu and restaurant recommendations in real-time. The platform enables businesses to take control of their menu and increase customer engagement. The company was founded in 2016 and is headquartered in Atlanta, Georgia.

Company details:
Founders:
Brendan Sweeney, Justis Blasco, Mike Gullo, Tony Roy
Founded:
2016
Based in:
Atlanta, Georgia, United States
Website:
Popmenu
Industries:
Analytics, Hospitality, Information Technology, Internet, Restaurants, SaaS, Software
Latest funding:
$65,000,000
Series C
11 June 2021
Total funding:
$87,144,981
Investors
Tiger Global Management, Felicis Ventures, Chapter One Ventures, Bedrock Capital, MANTIS Venture Capital

Revinate

Revinate empowers hoteliers to connect directly with guests at every touchpoint to deliver delightful experiences and drive direct revenue. Our data platform and guest communication solutions put hoteliers in control of every step of their guests’ journeys — initial research, booking, check-in, throughout the stay, and even after check-out. We do this all using the communication channels that the guests prefer, whether it’s voice, text, email, or web chat. We have 4 international offices, located in California, Oregon, Amsterdam, and Singapore.

Company details:
Founders:
Jay Ashton, Marc Heyneker, Sean Trigony
Founded:
2009
Based in:
San Francisco, California, United States
Website:
Revinate
Industries:
Enterprise Software, Hospitality, SaaS, Social Media, Social Media Marketing
Latest funding:
$39,200,000
Series E
6 August 2021
Total funding:
$105,730,000
Investors
Industry Ventures, Tao Capital Partners, Sozo Ventures, Northgate Capital, Benchmark

Rota

Through their app, which is powered by algorithms, Rota, a company that specializes in temporary hospitality employees, connects hospitality venues and quality staff. Through the use of technology, they provide improved working conditions, value, and quality while matching qualified, experienced personnel to employment in restaurants, hotels, and caterers.

Company details:
Founders:
Nick Bolton, Tom Williams, Will Taylor
Founded:
2015
Based in:
London, England, United Kingdom
Website:
Rota
Industries:
Apps, Hospitality, Industrial, SaaS, Staffing Agency
Latest funding:
$2,343,201
Seed
26 March 2021
Total funding:
$14,916,071
Investors
Puffin Point, Conviction VC

Superb

Superb is the new way for restaurants to build guest relationships and maximise revenue using data. Their management platform is built to match the needs of the business, whether clients are opening a new restaurant or switching from another provider. The lack of integrations makes it challenging for restaurants to collect and use the insights needed to improve performance, upsell to guests and build repeat business.

Company details:
Founders:
Martin Jensen, Zaedo Musa
Founded:
2017
Based in:
Copenhagen, Hovedstaden, Denmark
Website:
Superb
Industries:
Hospitality, SaaS, Software
Latest funding:
$14,607,123
Series A
8 June 2021
Total funding:
$16,382,485
Investors
Kinnevik, PreSeed Ventures, Seed Capital, Knight Capital, Michael Conyers

Tablevibe

Tablevibe helps restaurants take commission-free pickup and delivery orders on their own websites & apps. We also help restaurants attract new direct customers, boost online ratings, and grow customer lifetime value. We're making 4 key promises to restaurants: 1. $0 fixed costs, $0 setup fees, 0% commission. 2. No transaction fees for the first US$60,000 (or local currency equivalent) in orders. 3. You own all your customer data. 4. Deliveries by food professionals (eg. DoorDash, Foodpanda, Grab) at a low flat fee. Here's how much restaurants save on a $35 order versus the #1 delivery app in their region: US: Save $8.30 (72%) in fees. CA: Save $6.80 (59%) in fees. AU: Save $7.31 (63%) in fees. SG: Save $5.45 (52%) in fees. Would you like to learn more? Have a look at Tablevibe.co or drop us a line at hello@tablevibe.co. We’re looking forward to connecting with you.

Company details:
Founders:
Jeroen Rutten, Mathieu Sneep
Founded:
2020
Based in:
Singapore, Central Region, Singapore
Website:
Tablevibe
Industries:
Hospitality, Information Technology, Productivity Tools, Restaurants, SaaS
Latest funding:
$1,500,000
Seed
30 November 2021
Total funding:
$1,625,000
Investors
Y Combinator, Global Founders Capital, Velocity Ventures, Farouk Kadous

Thynk.Cloud

Thynk.Cloud is a leading hospitality cloud solution servicing the corporate travel and MICE industry. Its customer-centric and data-driven modules integrate use cases built by hoteliers, for hoteliers. Thynk.Cloud is leveraged by sales and operation teams globally in order to grow better revenue streams through collaboration, focus, higher productivity, agility of tailored packages, and data-driven decision making. The solution delivers a seamless customer experience enhancing guest satisfaction and loyalty. Thynk is powered by Salesforce. For more information please reach out to us on https://www.thynk.cloud/.

Company details:
Founders:
Pascal Petit
Founded:
2019
Based in:
Brussels, Brussels Hoofdstedelijk Gewest, Belgium
Website:
Thynk.Cloud
Industries:
CRM, Enterprise Resource Planning (ERP), Enterprise Software, Event Management, Hospitality, Information Technology, SaaS, Software
Latest funding:
$2,164,424
Seed
8 April 2022
Total funding:
$2,164,424
Investors
Kima Ventures, Fly Ventures, Didier Valet

Vouch

Vouch creates user-friendly digital concierges for hospitality and travel, giving them the flexibility to focus on the important tasks. Artificial intelligence (AI) is used by their app-free, chat-based digital concierge to assist guests and customers around-the-clock with purchases and in-house requests. We have been successful in enhancing the customer and visitor experience, boosting productivity, and seizing revenue-generating opportunities.

Company details:
Founders:
Joseph Ling
Founded:
2016
Based in:
Singapore, Central Region, Singapore
Website:
Vouch
Industries:
Artificial Intelligence, Enterprise Software, Hospitality, Internet, Machine Learning, Messaging, SaaS, Software, Travel
Latest funding:
$1,100,000
Seed
5 October 2021
Total funding:
$1,100,000
Investors
Alto Partners Multi-Family Office, Forge Ventures

Wheelhouse

The hosts and owners may become super heroes with the aid of the business analytics platform Wheelhouse. We take great pride in the fact that our flagship product, data-driven pricing, has helped thousands of hosts and company owners generate a sizable increase in income. We are a group of recent graduates from YC, PhDs in data science, engineers for hedge funds, product advocates, and hustlers. The guiding principles of our team are "empowered together" and "really enjoyable." We believe that sums up the mindset and ideals of a group that gets things done, gets along really well, and isn't opposed sharing a beer at approximately 5 pm on Friday. More team members may be found here: https://www.usewheelhouse.com/about-us - https://angel.co/usewheelhouse

Company details:
Founders:
Andrew Kitchell, Joe Fraiman, Juan Vasquez, Kyle Larson
Founded:
2014
Based in:
San Francisco, California, United States
Website:
Wheelhouse
Industries:
Big Data, Hospitality, SaaS, Small and Medium Businesses, Travel
Latest funding:
$16,000,000
Series A
20 April 2022
Total funding:
$19,620,000
Investors
Fifth Wall, New Enterprise Associates, SignalFire, Highgate Ventures, 01 Advisors

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