9 SaaS Startups in the Food and Beverage Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Food and Beverage industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 9 VC funded SaaS startups in the Food and Beverage industry.

Easy Eat

Easy Eat is a technological remedy for these customers. With the use of our technology, inside diners may browse menus online, look for specific dishes, and read product descriptions and nutritional information. Additionally, they may place and follow orders, make payments using a combined interface, and keep track of their eating history. Restaurants can better control the foot traffic while saving time and money. Additionally, they will get access to sophisticated user metrics, similar to Google Analytics. Their customer strategy, marketing intelligence, and operational effectiveness will all benefit from it.

Company details:
Founders:
Abdul Khalid, Alok Ranjan, Mohd Wassem, Rhythm Gupta
Founded:
2019
Based in:
Singapore, Central Region, Singapore
Website:
Easy Eat
Industries:
Artificial Intelligence, Food and Beverage, SaaS, Software
Latest funding:
$5,000,000
Series A
15 July 2021
Total funding:
$5,000,000
Investors
Newchip, Ritesh Agarwal, Maninder Gulati, Aroa Ventures, Cem Garih

Ekos

Craft beer producers may simplify inventory, manufacturing, sales, and accounting with the aid of Ekos, a reasonably priced business management program. Ekos offers software with capabilities and connectors to automate manual activities for makers of beer, wine, and cider. Greg Forehand and Josh McKinney founded Ekos in Charlotte, North Carolina, in 2014.

Company details:
Founders:
Greg Forehand, Josh McKinney
Founded:
2014
Based in:
Charlotte, North Carolina, United States
Website:
Ekos
Industries:
Asset Management, Craft Beer, Enterprise Resource Planning (ERP), Food and Beverage, SaaS, Software, Supply Chain Management, Wine And Spirits
Latest funding:
$21,000,000
Series B
20 December 2021
Total funding:
$29,522,577
Investors
Lighter Capital, Service Provider Capital, Catalyst Investors, Noro-Moseley Partners

Embargo

Embargo is a beacon-powered loyalty and incentives CRM platform and app that enables corporations (beverage firms in particular) to create relationships with consumers and offer a customized experience through a next-generation CRM system. The separation between customers and businesses in the hotel sector was seen as an existing issue, which gave rise to the idea. Although loyal clients are crucial, not a single establishment is aware of how many of them truly return and how to ensure that this number rises. Due to the present staffing crisis and other difficulties that pubs, restaurants, and cafés are now experiencing, the issue is becoming even more apparent. Embargo enables the development of long-lasting connections that offer value to both the company and the customers. The client app is an easy-to-use application that begins counting visits as soon as the consumer enters the establishment. Without relying on their personnel to notice them, the establishment may reward a regular client. The venues can readily obtain detailed data that are given through a user-friendly CRM portal that enables them to conduct complex marketing campaigns to the right clients and easily make important conclusions. For beverage companies without direct consumer contact or simple means to get their products in front of customers' lips, embargo precisely addresses the same issue. Embargo enables communication with drinkers of the brands and follow-up to boost sales, build brand recognition, and identify their best customers.

Company details:
Founders:
Fryderyk Szydlowski, Nikolaus von Solodkoff, Tsewang Wangkang
Founded:
2017
Based in:
London, England, United Kingdom
Website:
Embargo
Industries:
CRM, Food and Beverage, Loyalty Programs, Restaurants, SaaS
Latest funding:
$1,100,000
Seed
20 September 2021
Total funding:
$1,100,000
Investors
Nick Telson, Faraz Nagree, Loui Blake

Help Lightning

A B2B software as a service (SaaS) firm focusing in remote help is called Help Lightning. It offers next-generation video collaboration services that let professionals from a firm remotely collaborate with anybody in need of assistance, anywhere in the world. With the help of the company's cloud-based solution, challenging issues may be resolved while real-time communications are improved. These capabilities include the combining of two video feeds and the usage of 3D annotation. Installation, examination, instruction, service, and repair of sophisticated items and equipment are all done with Help Lightning. Customers get instant performance benefits thanks to Help Lightning, such as higher first-time repair rates, fewer truck rolls, more staff capacity, and higher end-user satisfaction while increasing service revenue and profit.

Company details:
Founders:
Bart Guthrie
Founded:
2009
Based in:
Birmingham, Alabama, United States
Industries:
Augmented Reality, Electronics, Food and Beverage, Medical, Mobile, SaaS, Software
Latest funding:
$2,500,000
Series A
19 May 2021
Total funding:
$12,279,450
Investors
Larsen & Toubro, Resolve Growth Partners, Velocity Accelerator

Provision Analytics

Provision Analytics creates practical and precise software for food processors and manufacturers. Its software package automates food safety processes, greatly reducing time spent on data input and recall procedures; this data links granular process data with production results, generating analytics that reduces food loss and quality deviations.

Company details:
Founders:
Chris Elias, Erik Westblom, Michael Gibbons
Founded:
2018
Based in:
Calgary, Alberta, Canada
Industries:
Agriculture, Analytics, Food and Beverage, SaaS, Software
Latest funding:
$4,750,000
Series A
17 November 2021
Total funding:
$7,950,000
Investors
Creative Destruction Lab (CDL), Builders VC, Protein Industries Canada, Serra Ventures, Trailhead Capital

Slice

Slice, a 2021 recipient of Fast Company's Most Innovative Companies Award, equips more than 17,000 individual pizzerias with the cutting-edge technologies that have up until now allowed giant pizza chains to dominate the market. Slice helps these small businesses to serve their digitally savvy clients and steer clear of third party applications by bringing them together with specialized technology, marketing, data analytics, and shared services, all at an industry-low flat-rate price. Slice was founded by serial tech entrepreneur Ilir Sela to assist and update the pizzerias owned by his family in New York City. The firm now collaborates with eateries in 3,000 locations and all 50 states, creating the country's largest pizza network and more than doubling Domino's' presence in the country. You may visit slicelife.com to learn more.

Company details:
Founders:
Ilir Sela
Founded:
2010
Based in:
New York, New York, United States
Website:
Slice
Industries:
Food and Beverage, Food Delivery, Restaurants, SaaS
Latest funding:
$40,000,000
Series D
14 April 2021
Total funding:
$124,999,996
Investors
GGV Capital, FJ Labs, Primary Venture Partners, Kohlberg Kravis Roberts, RiverPark Ventures

Spoiler Alert

A Boston-based software startup called Spoiler Alert assists perishable CPG brands in managing excess and sluggish inventory. Spoiler Alert, which only operates at the manufacturing plant or distribution center level, provides a best-in-class B2B sales platform that enables food and beverage brands to manage their liquidation processes across a private network of discount retailers and nonprofit channels - with a strong emphasis on maximizing value recovery, strengthening customer relationships, and improving the effectiveness of supply chain managers tasked with managing these typically manual sales processes. Spoiler Alert, a company founded by MIT graduates, collaborates with some of the biggest companies in the world, such as Campbell's, Danone, HelloFresh, KeHE Distributors, and Kraft Heinz, as well as a growing network of discount channels devoted to expanding access to inexpensive food.

Company details:
Founders:
Emily Malina, Marty Sirkin, Ricky Ashenfelter
Founded:
2015
Based in:
Boston, Massachusetts, United States
Industries:
B2B, E-Commerce Platforms, Enterprise Software, Food and Beverage, Recycling, SaaS, Software, Supply Chain Management, Sustainability, Waste Management
Latest funding:
$11,000,000
Series A
1 December 2021
Total funding:
$16,168,000
Investors
Techstars, Collaborative Fund, MassChallenge, Maersk Growth, Acre Venture Partners

UrbanPiper

UrbanPiper offers a comprehensive suite of products, which include white-labeled and customizable websites and apps, a feature-rich CMS plus CRM dashboard to manage and analyze online presence, a customer segmentation and campaigning tool to make it easier to keep customers engaged, and to top it all - a devoted support team to make online experience a breeze. The platform offers everything that the online business needs to know to grow in an efficient manner. As a cloud-based solution, UrbanPiper’s clients do not have to pay anything extra for the latest updates, features and bug-fixes. For a low monthly subscription fee, they ensure that all their IT concerns are taken care of – so that, they can focus single-mindedly on their business.

Company details:
Founders:
Anirban Majumdar, Manav Gupta, Saurabh Gupta
Founded:
2015
Based in:
Bengaluru, Karnataka, India
Website:
UrbanPiper
Industries:
Food and Beverage, Information Services, Information Technology, Restaurants, SaaS
Latest funding:
$24,000,000
Series B
17 April 2022
Total funding:
$39,180,783
Investors
Zomato, Swiggy, Tiger Global Management, Sequoia Capital India, Axilor Ventures

WECHEER

The first and only loyalty program created specifically for the CPG industry is by WECHEER.IO. Our technology platform, which combines AI, image recognition, and proprietary IoT devices, enables us to digitize any consumption moment that occurs in the "real world" and link companies with their customers. We are the first "brand loyalty card" that can easily be used at any restaurant, retail location, or internet retailer. With the goal of providing the finest experience and most scalable digital loyalty program created for the offline world, consumer design is at the core of our work. Some of the major global CPG companies, including ABinBev, BAT, Pernod Ricard, Coke, Mars, and Pepsi, have verified and deployed our SaaS solution.

Company details:
Founders:
Aurele De Bosset, Karim Choueiri
Founded:
2017
Based in:
Lausanne, Vaud, Switzerland
Website:
WECHEER
Industries:
Analytics, Consumer Goods, Food and Beverage, Internet of Things, Loyalty Programs, Market Research, SaaS
Latest funding:
$1,500,000
Seed
1 March 2021
Total funding:
$5,101,329
Investors
Foundation for Technological Innovation (FIT)

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