21 SaaS Startups in the Finance Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Finance industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 21 VC funded SaaS startups in the Finance industry.

Agicap

Agicap creates and offers a SaaS platform for managing and predicting cash flows for SMBs. With Agicap, company owners can create reliable, dynamic predictions and have real-time access to information about their existing and future cash positions. This information, which is simple to exchange with banks, lowers the risk of bankruptcy for SMBs and makes it simpler for them to obtain financing choices.

Company details:
Founders:
Clement Mauguet, Lucas Bertola, Sebastien Beyet
Founded:
2016
Based in:
Lyon, Rhone-Alpes, France
Website:
Agicap
Industries:
Finance, FinTech, SaaS, Software
Latest funding:
$100,000,000
Series B
27 May 2021
Total funding:
$118,891,771
Investors
Kima Ventures, Partech, Greenoaks, BlackFin Capital Partners

Auditoria.AI

Using cutting-edge artificial intelligence and machine learning technologies, Auditoria is increasing compliance. It is a supplier of artificial intelligence-driven automation solutions to Engineering Capital, Firebolt Ventures, and financial teams. The company's core product uses artificial intelligence, machine learning, and natural language processing to automate finance back office business operations, reduce duplication, and bring cutting-edge real-time predictive analytics to enterprise finance and accounting teams.

Company details:
Founders:
Adina Simu, Gaurav Bhatia, Rohit Gupta
Founded:
2019
Based in:
San Jose, California, United States
Website:
Auditoria.AI
Industries:
Artificial Intelligence, Finance, FinTech, Machine Learning, SaaS, Software
Latest funding:
$15,500,000
Series A
31 March 2021
Total funding:
$21,500,000
Investors
Venrock, York IE, Neotribe Ventures, Engineering Capital, B Capital Group

Blockpit GmbH

A cross-platform monitoring tool created by Blockpit is aimed at both businesses and individual cryptocurrency traders. This makes it possible to calculate taxable cryptocurrency revenue in a straightforward manner and for tax advisers to accept the tax return. Taxes on gains are frequently unknown to cryptocurrency traders. It is challenging to maintain track of the individual deals while trading often. This is mostly due to the need that every transaction, including those using cryptocurrency, be assessed as a taxable event. It will be challenging to offer a declaration or proof later if the tax office asks for it. Where Blockpit's software can be useful is in this situation. All sources of revenue are automatically logged and a clear log is produced by the monitoring platform. Each and every transaction is imported, ensuring daily record of every exchange. The customer also receives information on taxable earnings and speculating windows, as well as a summary of the evolution of his portfolio.

Company details:
Founders:
Florian Wimmer, Gerd Karlhuber, Gert Weidinger, Magnus Berchtold, Mathias Maier, Patric Stadlbauer, Vladimir Tosovic
Founded:
2017
Based in:
Linz, Oberosterreich, Austria
Industries:
Accounting, Blockchain, Cryptocurrency, FinTech, Personal Finance, SaaS, Software
Latest funding:
$9,906,221
Series A
7 July 2021
Total funding:
$12,693,945
Investors
Fabric Ventures, Middlegame Ventures, European Super Angels Club, FiveT Fintech (formerly Avaloq Ventures), coinIX

Blue Dot

VATBox has successfully digitised the VAT/GST recovery workflow with its cloud-based enterprise recovery solution. Using intelligent automation, VATBox helps large corporations – including Fortune 500 companies – gain actionable insights into their transactional data, empowering finance and tax professionals with full data integrity, tight compliance and maximum savings.

Company details:
Founders:
Isaac Saft, Noam Guzman
Founded:
2013
Based in:
Amstelveen, Noord-Holland, The Netherlands
Website:
Blue Dot
Industries:
Artificial Intelligence, Enterprise Software, Finance, Financial Services, SaaS
Latest funding:
$32,000,000
Series C
7 April 2021
Total funding:
$82,000,000
Investors
Target Global, AA Sons, La Maison Partners, Viola Growth, Viola Group

Carta

With the help of their shareholders, workers, auditors, and legal counsel, private enterprises in the seed-stage through pre-IPO stages can use Carta, a transfer agent, to electronically manage their equity. A real-time picture of who owns what at a business is produced by digitizing paper stock certificates, together with stock options, warrants, and derivatives. Draper VC, Expansion VC, k9 Ventures, Elefund, Subtraction Capital, Scott Banister, XG Ventures, Kima Ventures, Andy Palmer, and Structure Capital are a few of the investors who have contributed to Carta's investment. Manu Kumar and Henry Ward created Carta in 2012 under the name eShares. Carta is headquartered in Mountain View, California.

Company details:
Founders:
Henry Ward, Manu Kumar
Founded:
2012
Based in:
San Francisco, California, United States
Website:
Carta
Industries:
Asset Management, Finance, FinTech, SaaS
Latest funding:
$500,000,000
Series G
13 August 2021
Total funding:
$1,127,800,000
Investors
Silver Lake, Andreessen Horowitz, Alumni Ventures, Kima Ventures, Tiger Global Management

EasySend

Banks and insurance businesses may use EasySend to swiftly transform paper forms and cumbersome PDFs into digital journeys. EasySend is a no-code platform for creating and improving digital customer journeys that is specifically designed to meet the special needs of international financial institutions and insurance providers. Any banking or insurance use case is supported by the EasySend platform with pre-built components, including end-to-end digital mortgage loans, policy renewals, claims, and user onboarding. EasySend's powerful analytics and optimization engine equips its users to fully understand complicated digital workflows, identify churn-causing issues, streamline procedures, and increase income. Its clever eForms seamlessly interact with any third-party service, including out-of-the-box integration with top CRMs like Salesforce and Microsoft Dynamics, as well as legacy and core banking systems. Since its founding in 2016, EasySend has served over forty enterprise customers, including top financial institutions and insurance companies in the US, Germany, DACH, UK, Japan, and Israel. The company's solution has been adopted by over 90% of the Israeli financial and insurance markets and is quickly growing on a global scale.

Company details:
Founders:
Eran Shirazi, Omer Shirazi, Tal Daskal
Founded:
2016
Based in:
Tel Aviv, Tel Aviv, Israel
Website:
EasySend
Industries:
Customer Service, Document Management, Finance, Financial Services, FinTech, Insurance, InsurTech, Internet, SaaS, Software
Latest funding:
$50,500,000
Series B
16 November 2021
Total funding:
$71,500,000
Investors
Silicon Valley Bank, Vertex Ventures, Oak HC/FT, SAP.iO, F10

Groundswell

A SaaS platform from Groundswell makes it possible for businesses to support each employee's personal donor-advised fund. Additionally, resources including tax-free investment opportunities, personalized giving chances, frictionless contribution alternatives, and centralized impact reporting are made available to employee users.

Company details:
Founders:
Jacob Wood, Jake Wood
Founded:
2021
Based in:
Los Angeles, California, United States
Website:
Groundswell
Industries:
Finance, Financial Services, FinTech, Information Technology, SaaS
Latest funding:
$15,000,000
Seed
30 November 2021
Total funding:
$15,000,000
Investors
GV, Felicis Ventures, Quiet Capital, Human Ventures, Core Innovation Capital

Link Investment Management

Business solutions for equity, health plan administration, and workplace savings are offered by Link Investment Management. The Link team offers group plan solutions from our Calgary headquarters with the aim of improving retirement for all Canadians. With the help of our cutting-edge, entirely digital software-as-a-service (SaaS) business solution, plan administrators and plan participants can administer their benefits programs easily, affordably, and effectively. In order to develop the finest solutions at a competitive price, we work directly with businesses of all sizes as well as through channel partners. Visit our website at www.linkinvestmentmanagment.com for more details about Link Investment Management.

Company details:
Founders:
Brian McClennon
Founded:
2015
Based in:
Calgary, Alberta, Canada
Industries:
Consulting, Employee Benefits, Enterprise Software, Finance, Financial Services, FinTech, Retirement, SaaS, Software
Latest funding:
$2,017,474
Series A
26 October 2021
Total funding:
$9,242,107
Investors
Canaccord Genuity Group

LoanPro

Through automation and data visibility, LoanPro, a SaaS-based loan servicing platform, empowers tech-forward lenders. In the US/Canadian market, LoanPro provides the only real, comprehensive, API-based mid-market and enterprise lending solution. Our goal at LoanPro is to bring transparency, ease of use, and clarity to the complicated world of lending. We take what is difficult and arrange it using "Next Gen" tools and our experience in lending. To offer the best possible user experience on the front end, we have worked harder on the back end. Set up a demo right away!

Company details:
Founders:
Andy Morrise, Ben Roberts, Cooper Smith, César Olea, Lloyd Roberts, Rhett Roberts
Founded:
2016
Based in:
Farmington, Utah, United States
Website:
LoanPro
Industries:
Finance, Financial Services, FinTech, Information Services, Information Technology, SaaS, Software
Latest funding:
$100,000,000
Series A
7 July 2021
Total funding:
$100,000,000
Investors
FTV Capital

pay theory

Pay Theory is a payments platform for Family Tech SaaS vendors to education, healthcare, childcare and children's activities service providers. By creating simple, beautiful and impactful financial solutions, we ensure families are able to maintain access to their most important service providers while allowing SaaS vendors a unique avenue to a new revenue stream. Pay Theory brings families and vital service providers together at the payment.

Company details:
Founders:
Aron Price, Brad Hoeweler, Eric Fulkert, Joe Miramonti, Pablo Martinez
Founded:
2019
Based in:
Cincinnati, Ohio, United States
Website:
pay theory
Industries:
Child Care, EdTech, Education, Finance, Financial Services, FinTech, SaaS, Underserved Children
Latest funding:
$2,000,000
Seed
4 February 2022
Total funding:
$2,350,000
Investors
Gaingels, SixThirty, Zeal Capital Partners, LOUD Capital, Sica Ventures

Place

Place is a venture-backed software company. They are real-time, effortlessly assemble cash forecasts, and understand the financial implications of all the plans and decisions you make to grow their company. For inquiries, telephone and email contact are used.

Company details:
Founders:
Brandon Metcalf, Kabe Vanderbaan
Founded:
2018
Based in:
Austin, Texas, United States
Website:
Place
Industries:
Business Intelligence, Finance, SaaS, Software
Latest funding:
$3,250,000
Seed
22 February 2022
Total funding:
$10,020,000
Investors
Gaingels, 7BC Venture Capital, Geekdom Fund, Brandon Metcalf

portagon

portagon provides a SaaS technology platform that enables financial intermediaries and businesses to raise capital online.

Company details:
Founders:
Jamal El Mallouki, Johannes Laub
Founded:
2015
Based in:
Frankfurt, Hessen, Germany
Website:
portagon
Industries:
Consulting, Finance, Financial Services, FinTech, Information Technology, SaaS, Software
Latest funding:
$10,300,000
Series A
31 May 2021
Total funding:
$10,300,000
Investors
Round2 Capital Partners, blueworld.group

Qingteng Cloud Security

With server security at its core, Qingteng cloud security builds a security situation awareness platform based on workload, integrating prediction, prevention, detection, and response capabilities into one. This platform offers users sustained security monitoring, analysis, and rapid response capabilities, assisting users in realizing the unified strategy management of security, effectively predicting risks, and accurately perceiving the threats.

Company details:
Founders:
Zhang Fu
Founded:
2014
Based in:
Beijing, Beijing, China
Industries:
Education, Finance, Government, Information Technology, Internet, SaaS, Software, Telecommunications
Latest funding:
$93,788,101
Series C
7 June 2021
Total funding:
$178,558,101
Investors
GGV Capital, Sequoia Capital China, Redpoint, Zoo Capital, CBC Capital

Rivia Health

Rivia Health brings easeful efficiency to healthcare patient payments. We work with healthcare provider organizations to complement their revenue cycle operations and get them paid more while doing less. Rivia Health alleviates staff overwhelm by reducing manual tasks related to outstanding patient responsibility. Our communication and payment platform integrates with the practice management or RCM system to automate billing workflows like appointment and billing reminders, copay or pre-service payments, and payment plan setup. In addition to saving staff time, Rivia Health also improves financial results by communicating more dynamically to patients about balances across text and email and by making it easier for patients to pay across multiple payment methods with a 3-step, no login required process.

Company details:
Founders:
Harlow Burgess, Rachel Mertensmeyer
Founded:
2018
Based in:
Phoenix, Arizona, United States
Website:
Rivia Health
Industries:
Financial Services, Health Care, Medical, Mobile Apps, Mobile Payments, Payments, Personal Finance, SaaS, Software
Latest funding:
$1,700,000
Seed
1 January 2021
Total funding:
$3,875,000
Investors
Arizona Tech Investors

Scaleup Finance

Scaleup Finance is a financial management software with a subscription-based model created to enhance the management and administration of financial operations. Clients that have their money under control may focus on activities that enhance their company's worth.

Company details:
Founders:
Alexander Wulff, Nicolai Rasmussen, Patrick Jørgensen, Thorbjorn Ronje
Founded:
2020
Based in:
Copenhagen, Hovedstaden, Denmark
Industries:
Finance, PaaS, SaaS, Software
Latest funding:
$5,500,000
Seed
1 August 2022
Total funding:
$6,700,000
Investors
Fin Capital, PROfounders Capital, Clocktower Technology Ventures, CircleRock Capital, Thorbjorn Ronje

Toolio

Our goal at Toolio is to assist merchants in navigating the difficult, competitive, and dynamic retail environment. Toolio is a cloud-based merchandising platform that facilitates remote collaboration, automates crucial procedures, and offers real-time analytics, helping merchants to make quicker, data-driven decisions regarding their most vital (and pricey) asset: product. An ex-Walmart team of second-time entrepreneurs founded Toolio, a worldwide company with operations in Istanbul and a New York City headquarters, with the support of prominent VCs and leaders in the garment sector.

Company details:
Founders:
Berk Atikoglu, Eytan Daniyalzade
Founded:
2019
Based in:
Brooklyn, New York, United States
Website:
Toolio
Industries:
Finance, Retail, Retail Technology, SaaS
Latest funding:
$8,000,000
Series A
21 October 2021
Total funding:
$10,275,000
Investors
Founder Collective, Jump Capital, Rho Capital Partners, Max Ventures, Notation Capital

UrbanFootprint

UrbanFootprint is the world's first urban intelligence platform — a comprehensive urban, climate, and community resilience data system that serves mission-critical insights to the institutions that are rebuilding, financing, and insuring the world's physical and social infrastructure. UrbanFootprint’s data and web-based geospatial software unifies previously siloed climate, environmental, urban, and socio-economic data and helps governments, utilities, financial institutions, and urban planners answer fundamental resource questions — where to invest, where to deploy resources, and where to optimize for risk, return, resilience, and community.

Company details:
Founders:
Joe Distefano, Peter Calthorpe
Founded:
2014
Based in:
Berkeley, California, United States
Industries:
Analytics, Business Intelligence, Data Integration, Data Visualization, Finance, GovTech, Location Based Services, SaaS, Smart Cities
Latest funding:
$25,000,000
Series B
18 May 2022
Total funding:
$43,000,000
Investors
Citi, A/O PropTech, 2150, Social Capital, Radicle Impact

Vena Solutions

Vena connects people, existing systems, and data to power finance-led business planning and real-time reporting using a spreadsheet platform. Vena turns Excel into an enterprise-class business solution with a centralized database, workflow, detailed audit trail and more. With Vena, hundreds of leading global brands now get trusted numbers and insights – fast – without sacrificing their favorite spreadsheet software. Customers use Vena for corporate performance management (CPM) applications including budgeting, financial close management and reporting, and automating other spreadsheet-driven processes beyond Finance. Vena is the fastest-growing cloud CPM vendor, and the only one to embrace – not replace – Excel spreadsheets.

Company details:
Founders:
Don Mal, George Papayiannis, Rishi Grover
Founded:
2011
Based in:
Toronto, Ontario, Canada
Industries:
Enterprise Software, Finance, SaaS, Software
Latest funding:
$241,805,415
Series C
27 April 2021
Total funding:
$272,805,416
Investors
Centana Growth Partners, CIBC Innovation Banking, JMI Equity, Vista Equity Partners, Klass Capital

Welyb

Welyb is the first intelligent and collaborative solution fully delegated to accounting specialists, making it far more than just a service of automated accounting. The goal of the start-up is to support them while they undergo a digital transition by providing them with an online area where they can store all of the data and tools required to manage their client files. In order to help accounting professionals overcome their objections, the solution aims to meet all of their needs.

Company details:
Founders:
Benoit Maury
Founded:
2017
Based in:
Bordeaux, Aquitaine, France
Website:
Welyb
Industries:
Finance, SaaS, Software
Latest funding:
$1,308,677
Seed
9 March 2021
Total funding:
$1,308,678
Investors
SIDE Capital

Workflow86

Each team establishes its own procedures for handling pull requests, handling issues, handling bugs, hiring new personnel, etc. These procedures are crucial, but they frequently go undocumented, require a lot of human labor, and switch between several SaaS applications. Build, automate, and manage your team's operational playbooks and business processes with Workflow86, an all-in-one platform. It has a ton of built-in features so you can accomplish more with only Workflow86 while yet making it really simple to connect to other tools when necessary. Forms, business logic, document templates, and other elements may all be added to your process step by step using drag and drop components. Non-technical team members (bizops, HR, admin, legal, risk, and compliance) may build up playbooks and processes on their own because it is no-code. You can execute a playbook or process automatically and at scale after it has been created. Automatically start playbooks when a certain event, time, or submission occurs.

Company details:
Founders:
Aaron Tran
Founded:
2020
Based in:
San Francisco, California, United States
Website:
Workflow86
Industries:
Accounting, Finance, Human Resources, SaaS, Software
Latest funding:
$3,620,000
Seed
1 April 2022
Total funding:
$3,994,104
Investors
Y Combinator, Y Combinator Continuity Fund, CyRise

Xelix

The CFO office receives clever automation solutions from the business SaaS vendor Xelix. Our platform transforms laborious and ineffective financial processes utilizing automation and machine learning, sitting alongside our customers' ERP system(s). Predictive analytics, master data management, automatic supplier statement reconciliation, and overpayment and fraud detection are some of our real-time solutions. The Xelix platform is versatile, highly customizable, and web/cloud based. We take great satisfaction in offering 10/10 customer service and like working with users to co-develop features. See our client testimonials here: https://www.g2.com/products/xelix/reviews

Company details:
Founders:
Paul Roiter
Founded:
2018
Based in:
London, England, United Kingdom
Website:
Xelix
Industries:
Artificial Intelligence, Computer, Finance, FinTech, Machine Learning, SaaS, Software
Latest funding:
$5,000,000
Series A
30 June 2022
Total funding:
$5,000,000
Investors
FINTOP Capital, LocalGlobe, Passion Capital

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