11 SaaS Startups in the Consumer Industry

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in the Consumer industry. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 11 VC funded SaaS startups in the Consumer industry.

Attest

Attest is a rapidly growing SaaS startup with offices in London and New York. It is funded by NEA, one of Silicon Valley's most successful venture capital companies with over 225 portfolio company IPOs since 1977, among other investors. Attest is a platform for consumer research that gives firms access to customer data that enables predictable and repeatable development. Businesses may communicate directly with >110 million people across >45 countries in only 90 seconds thanks to the Attest platform. Businesses may learn, measure, and expand ever-faster thanks to Attest in a variety of areas, including marketing, product, brand, innovation, rivalry, price, and more. Great businesses base every choice on data and customers. Anyone in any industry can do this constantly and on a worldwide scale thanks to Attest. Customers utilize Attest to solve their most challenging growth issues and close the most important knowledge gaps, informing important choices with daily new information.

Company details:
Founders:
Jeremy King, Tony Hunter
Founded:
2015
Based in:
London, England, United Kingdom
Website:
Attest
Industries:
Analytics, Big Data, Consumer Research, Market Research, Marketing, Productivity Tools, SaaS
Latest funding:
$64,000,000
Series B
27 October 2021
Total funding:
$99,100,000
Investors
Alumni Ventures, New Enterprise Associates, Episode 1, Upscale, Kismet Capital Group

Cohere Health

Cohere Health is a software-as-a-service company that focuses on the patient journey and has the following goals: to significantly enhance patient, provider, and health plan experiences; to raise the quality of care provided; to lower total cost of care; and to raise transparency throughout the patient care journey. Cohere Health, with its headquarters in Boston, Massachusetts, was established in 2019 by Duncan Reece and Siva Namasivayam.

Company details:
Founders:
Duncan Reece, Siva Namasivayam
Founded:
2019
Based in:
Boston, Massachusetts, United States
Industries:
Consumer Software, Health Care, SaaS, Software
Latest funding:
$36,099,972
Series B
13 April 2021
Total funding:
$56,099,972
Investors
Humana, Longitude Capital, Define Ventures, Deepfield, Flare Capital Partners

LeO

LeO is an AI-scaling platform for the insurance sector's digital transformation. automating many activities involving both clients and agencies. The SaaS option from LeO seamlessly interacts with the agency's or business's IT systems, automates all operations from start to finish, and offers astute insights and puts them into practice.

Company details:
Founders:
Enon Landenberg, Liri Halperin
Founded:
2017
Based in:
New York, New York, United States
Website:
LeO
Industries:
Artificial Intelligence, Consumer, InsurTech, Marketing, SaaS, Software
Latest funding:
$5,000,000
Seed
28 November 2021
Total funding:
$8,120,000
Investors
Techstars, iAngels, ICONYC labs, Menara Ventures (TASE: MNRA), Unicorn Technologies

Opiniion

Property management firms may use Opiniion, an automated application, to gather genuine real-time input from residents. With the use of the application, they may poll current and former inhabitants, gather additional online evaluations, and quickly pinpoint any major problems with a certain home. Opiniion can assist increase retention and income by putting a strong emphasis on the resident experience. Opinion helps businesses to obtain insightful client feedback. Additionally, it enables them to resolve disputes and address complaints from clients.

Company details:
Founders:
Alex Bennett, Devin Shurtleff, Justin Bingham, Morgan Dailey
Founded:
2017
Based in:
Lindon, Utah, United States
Website:
Opiniion
Industries:
Analytics, Consumer Reviews, Customer Service, Property Management, Real Estate, Reputation, SaaS, Software
Latest funding:
$3,000,000
Series A
1 January 2021
Total funding:
$5,750,000
Investors
RET Ventures, Tamarak Capital, BitWealth, AIM Ventura Capital, Scott Frazier

Podium

Podium is a computer software company that offers a customer communication platform for businesses that interact with customers on a local level. It features an interaction management platform that utilizes messaging features designed for businesses to interact with their leads, customers, and teams.

Company details:
Founders:
Dennis Steele, Eric Rea
Founded:
2014
Based in:
Lehi, Utah, United States
Website:
Podium
Industries:
Collaboration, Consumer Reviews, Messaging, SaaS, Software
Latest funding:
$201,000,000
Series D
15 November 2021
Total funding:
$419,120,000
Investors
Y Combinator, Accel, GV, IVP, Sapphire Ventures

Retailys

Platform for multichannel e-commerce Retailys is a platform that enables retailers, mostly in Europe, to concurrently sell and display their items over several online sales channels. Companies may simply manage their accounts on international markets like Amazon, eBay, and other marketplaces and price comparison websites. They can also quickly construct their own foreign European e-shops that adhere to local standards. The system offers sophisticated warehouse management, product inventory control, and templates for several European web retailers. All of these sales channels' orders are compiled and shown on a single dashboard. With the help of Retailys, businesses may grow all throughout Europe from a single dashboard!

Company details:
Founders:
Petr Heller
Founded:
2016
Based in:
London, England, United Kingdom
Website:
Retailys
Industries:
Cloud Computing, Consumer Goods, E-Commerce, E-Commerce Platforms, Marketplace, SaaS, Sales
Latest funding:
$2,000,000
Series A
2 June 2021
Total funding:
$2,441,610
Investors
Michael Rostock-Poplar, Ondrej Smolar

Switchee

Switchee was founded out of INSEAD business school in 2015 and is headquartered in London. It is now the market leader in social housing IoT, servicing many of the largest housing associations in the UK. The company helps large residential landlords to better manage their property portfolio, using technology to identify maintenance issues, reduce fuel bills and improve communication with residents. For every £1 invested in Switchee services, the landlord saves £2 and puts £2 back into the pocket of their resident. Switchee has reimagined the way landlords interact with residents and manage their homes. Their services ensure that landlords have the information they need to eliminate fuel poverty, damp and mould as well as heating & ventilation failures. Switchee is primarily a software and insights business, but to access this real-time data, they reinvented a ubiquitous household object – the thermostat. They have created an internet connected product that reduces energy bills, acts as a two-way communication platform with the resident and collects environmental data that drives an insights engine, landlord dashboard and API.

Company details:
Founders:
Adam Fudakowski, Ian Napier
Founded:
2014
Based in:
London, England, United Kingdom
Website:
Switchee
Industries:
Analytics, Consumer Electronics, Energy Efficiency, Internet of Things, Property Management, SaaS, Software
Latest funding:
$7,201,394
Series A
10 October 2022
Total funding:
$14,664,574
Investors
Seedrs, Ascension, Pi Labs, Wayra, Clearly Social Angels

Tetra Insights

Tetra Insights builds technology that maximizes the value of qualitative data. Their platform empowers leading organizations by putting insights directly from customers in front of decision-makers. Using their software, researchers generate insights faster and more effectively thanks to our automation and workflow tools. They handle the heavy lifting of transcribing, tagging, and annotating audiovisual recordings so researchers can focus on analysis. Raw qualitative data is transformed into a research library where users can intuitively browse and search across video & audio recordings, tags, annotations, and metadata. Empathy for users and customers helps companies build better products with sustainable success. We’re transforming decision-making by amplifying the reach of recorded customer interactions.

Company details:
Founders:
Michael Bamberger, Panos Rigopoulos
Founded:
2018
Based in:
Boulder, Colorado, United States
Industries:
Analytics, Consumer Research, Market Research, Product Research, SaaS, Software, UX Design
Latest funding:
$5,000,000
Series A
2 August 2021
Total funding:
$7,000,000
Investors
Active Capital, NEXT Frontier Capital, Hanover Technology Investment Management, Access Venture Partners

Typeform

Typeform is a no-code SaaS platform with thoughtfully-designed tools that help companies grow their business by engaging with their audience. Offering people-friendly forms, quizzes, surveys, and asynchronous video solutions, Typeform turns digital interactions into human connection. Launched in 2012, Typeform drives more than 500 million digital interactions per year and integrates with hundreds of other business-critical tools like HubSpot, Calendly, and Slack, to name a few. Typeform is headquartered in Barcelona, Spain with an office in San Francisco, California, and has a globally-distributed workforce of over 450 people.

Company details:
Founders:
David Okuniev, Robert Muñoz
Founded:
2012
Based in:
Barcelona, Catalonia, Spain
Website:
Typeform
Industries:
Consumer Research, SaaS, Software, UX Design
Latest funding:
$135,000,000
Series C
10 March 2022
Total funding:
$187,263,316
Investors
General Atlantic, Top Tier Capital Partners, Sofina, Index Ventures, Connect Ventures

WECHEER

The first and only loyalty program created specifically for the CPG industry is by WECHEER.IO. Our technology platform, which combines AI, image recognition, and proprietary IoT devices, enables us to digitize any consumption moment that occurs in the "real world" and link companies with their customers. We are the first "brand loyalty card" that can easily be used at any restaurant, retail location, or internet retailer. With the goal of providing the finest experience and most scalable digital loyalty program created for the offline world, consumer design is at the core of our work. Some of the major global CPG companies, including ABinBev, BAT, Pernod Ricard, Coke, Mars, and Pepsi, have verified and deployed our SaaS solution.

Company details:
Founders:
Aurele De Bosset, Karim Choueiri
Founded:
2017
Based in:
Lausanne, Vaud, Switzerland
Website:
WECHEER
Industries:
Analytics, Consumer Goods, Food and Beverage, Internet of Things, Loyalty Programs, Market Research, SaaS
Latest funding:
$1,500,000
Seed
1 March 2021
Total funding:
$5,101,329
Investors
Foundation for Technological Innovation (FIT)

Wonderflow

Wonderflow is a platform that transforms customer feedback into wise decisions. Every day, millions of product reviews are written. The easiest AI-based solution to assess them and produce winning judgments from this enormous stream of consumer input is Wonderflow. Unified VoC analytics from Wonderflow assist B2C businesses in deriving value from consumer feedback such as online reviews, service center data, and NPS. Its AI examines customer feedback from all across the world, including that of your customers and that of your rivals. The Natural Language Processing (NLP) technology then offers you digestible insights rather than laborious processes so that everyone in your organization may quickly access the most relevant information.

Company details:
Founders:
Giovanni Gaglione, Michele Ruini, Riccardo Osti
Founded:
2014
Based in:
Amsterdam, Noord-Holland, The Netherlands
Website:
Wonderflow
Industries:
Artificial Intelligence, Consumer Reviews, Machine Learning, Market Research, Natural Language Processing, SaaS, Text Analytics
Latest funding:
$19,635,657
Series B
29 June 2021
Total funding:
$24,421,247
Investors
Rockstart, P101, Klass Capital, Jan Bennink, Jeroen Morrenhof

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