3 SaaS Startups in Brooklyn

January 24, 2023

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SaaS startups have become the darling of Venture Capital investors, especially in Brooklyn. Over the past decade, software has proverbially “eaten the world” and SaaS companies have scaled to become unicorn corporations in staggering amounts of time.

In this article, we are examining 3 VC funded SaaS startups in Brooklyn .

Deed

The SaaS platform offered by Deed makes it simple for staff members to volunteer and contribute to their preferred charity. Deed is used by HR and social impact teams at businesses like Airbnb and Stripe to boost employee retention. It has offices in Brooklyn, Berlin, Tel Aviv, and San Francisco and was created by Deevee Kashi, Steven Liu, and Aske Ertmann.

Company details:
Founders:
Aske Ertmann, Deevee Kashi, Steven Liu
Founded:
2016
Based in:
Brooklyn, New York, United States
Website:
Deed
Industries:
Cause Marketing, Communities, Human Resources, SaaS, Social Impact
Latest funding:
$10,000,000
Series A
9 December 2021
Total funding:
$12,800,000
Investors
Y Combinator, Earlybird Venture Capital, ACE & Company, SquareOne, WndrCo

Finaloop

For American internet retailers, Finaloop offers an accounting and company tax filing solution. We effortlessly link with your digital applications and take care of all aspects of your accounting for you. You don't need to employ tax accountants or bookkeepers. You can now gain real-time financial intelligence and save time and money with Finaloop.

Company details:
Founders:
Eliran Azulai, Lioran Pinchevski, Omri Haim, Yaron Revah
Founded:
2019
Based in:
Brooklyn, New York, United States
Website:
Finaloop
Industries:
Accounting, E-Commerce, FinTech, SaaS, Small and Medium Businesses
Latest funding:
$15,200,000
Seed
1 October 2021
Total funding:
$17,000,000
Investors
Accel, Operator Partners, Aleph, Danny Leshem, Axon Ventures

Toolio

Our goal at Toolio is to assist merchants in navigating the difficult, competitive, and dynamic retail environment. Toolio is a cloud-based merchandising platform that facilitates remote collaboration, automates crucial procedures, and offers real-time analytics, helping merchants to make quicker, data-driven decisions regarding their most vital (and pricey) asset: product. An ex-Walmart team of second-time entrepreneurs founded Toolio, a worldwide company with operations in Istanbul and a New York City headquarters, with the support of prominent VCs and leaders in the garment sector.

Company details:
Founders:
Berk Atikoglu, Eytan Daniyalzade
Founded:
2019
Based in:
Brooklyn, New York, United States
Website:
Toolio
Industries:
Finance, Retail, Retail Technology, SaaS
Latest funding:
$8,000,000
Series A
21 October 2021
Total funding:
$10,275,000
Investors
Founder Collective, Jump Capital, Rho Capital Partners, Max Ventures, Notation Capital

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